Weekly Twitter Posts
Study: MMO Use Declines As
Social Games Take Hold In China http://bit.ly/bfjIVG
6:31 AM Sep 29th
via CoTweet
Check out the Weekly Update from Niko Partners http://conta.cc/cVe4MW
Tencent's Cross Fire hits
2M PCU, surpassing DNF. Tencent's $35B mkt cap (8/10) helps the machine
feed itself http://bit.ly/cbfDIf
6:32 AM Sep 21st
via CoTweet
Seems that the Chinese console market will see regulatory overhaul soon, based on Eedoo's announcement of the eBoxhttp://bit.ly/aSrXDa9:01 AM Sep 15th via CoTweet
Check out the Weekly Update from Niko Partnershttp://conta.cc/cQj1Ut9:07 AM Sep 14th via Constant Contact
China's Shanda buys up
South Korean game developer, Eyedentity http://bit.ly/9L8mnt
6:50 AM Sep 10th
via CoTweet
Follow us on Twitter
|
|
|
|
|
|
|
Emerging Market Reports
Niko
has published baseline research studies on several Asian emerging markets. On
September 1st we published the 2010 Taiwan Games Market Report and
the 2010 Vietnam Games Market Report. On October 1st we published
reports on Thailand and Singapore. And on November 1st we will
publish reports on Indonesia, Malaysia and the Philippines. This is in addition
to the 4 reports published on China's market in 2010: Annual Review &
5-Year Forecast Report, Online Games Market Review & Forecast Report (a
subset of the industry report), Chinese Gamers Focus Groups Findings Report,
and on Oct 7th we will publish the 2010 Six-Month Update Report.
Please contact Niko for pricing, TOCs, and methodology information.
|
The
"Baidu Post Bar" plans to launch in-house developed social networking service
(SNS) games in 2011. Baidu has plans for their SNS site to take over the giants
Renren.com and Kaixin001.com within two years, aiming to be the second-largest
SNS in China at least. Throughout Asia and North America, SNS games have been
booming and the expansion and acquisition of companies like Zynga, PlayFish,
Playdom and others is proof of their success. It seems unlikely that SNS
gaming is a bubble rather there seems to be a stable, solid future for SNS
games. As of early 2010, 88% of the gamers we surveyed played SNS games. In our
annual report, we also estimated that China could have 100 million new gamers
over the next 2-3 years driven by new SNS games, MMOs and casual games. We
believe that SNS games introduce gamers to the world of online gaming and they
build their experience with them, but more interestingly SNS games are taking
market share away from MMORPGs by the hard-core gamers' interest in SNS games
for something easy, fun and very social to do with their free time.
|
Compared
to the original launch of the iPhone in China, the iPhone 4 launch was a
success - but maybe too much of a success. One of Apple's Beijing stores
lifted the two-per-customer iPhone 4 limit and the outcome was chaos as
scalpers toted off boxes of iPhones, even offering to sell the iPhones to other
customers in line for a $70-per-iPhone markup. A fight broke out between
customers and scalpers and the result is that an ID is now required for all
iPhone 4 purchases at all four Apple Store locations in China, with a limit of
one iPhone per customer. Niko feels that it is testimony to Apple's strength of
brand that Chinese customers would wait in line and pay the high cost of an
iPhone instead of getting a Shanzai phone.
|
|
Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China.
Niko
Partners is the premier provider of market intelligence and custom
research services on China's video game industry. There are more than 70 million Chinese gamers eager to play hit titles on systems with the
latest technologies. With Niko Partners market intelligence services,
you can get to know these gamers, find Chinese partners, and use our
actionable market data to build and execute your strategic plan.
|
|
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 336-326-5595 or megan@nikopartners.com
|
|
|
