Weekly Twitter Posts
Check out Niko being
referenced in The Economist's "A hundred million happy geeks" http://bit.ly/9nlrg2
11:07 AM Aug 6th
via CoTweet
New Niko China Research!
2010 Chinese Focus Groups Findings Report.
Interesting and unique. Email megan@nikopartners.com for info.
7:15 AM Aug 6th
via web
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7:36 AM Aug 2nd
via Constant
Contact
Lisa Hanson heading for
China Joy in Shanghai today. Contact us for an appointment
9:51 AM Jul 29th
via CoTweet
Expect lots of positive
news on China's game market bc this week is China Joy. Lisa is there -
send message to meet up http://bit.ly/bQgpJ6
6:21 AM Jul 29th
via CoTweet
Congrats to Blizzard and
NetEase for the GAPP approval of WLK in China! http://bit.ly/drviLr
5:04 PM Jul 27th
via CoTweet
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6:15 AM Jul 26th
via Constant
Contact
Niko's data also estimates high number of (illegal) PSP sales in China http://bit.ly/ahtrJ911:26 AM Jul 21st via CoTweet
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ChinaJoy was bigger than ever this year, and the tone
turned to social and casual games. While the show floor still had all the big
operators showing off their 3D and 2D MMORPGs, the theme of many talks was more
about SNS games. The press talked about how the Shanghai Expo hired all the
pretty girls so ChinaJoy had few hot booth babes, but this observer did not
notice. ChinaJoy is a scene for avid gamers - more of a consumer show, except
for the single professional day on which the game companies and government
officials walk around and check out everything. It is inconvenient that many of
the related sessions, such as the China Games Outsourcing Conference (CGOC)
were held at a different venue far away from the convention center as it makes
it difficult to attend the whole show.
Plus both venues are called the Shanghai Exhibition Center, so there was
even more confusion. But, the take away is that there were many international
and local speakers, 4 full halls of exhibitors and attendees galore.
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VentureBeat produced a very good article recently on the
state of the social game industry in China - essentially, an industry full of
copy-cats. This is no secret: anything that can easily be copied in China will
be copied in China, and the gamers don't really care. Many gamers we've
surveyed know that the games on Tencent are copies of original titles found
elsewhere, but they don't mind playing the copies because the quality is good
and all of their friends are on Tencent too. The solution to piracy will not be
driven from the consumers in China, it must be something that the companies
solve at the business level, and then the regulators can support with
enforceable policies.
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Talk about coming full circle. Once upon a time there was a
small Chinese distribution company called Legend, serving AST computers and
then in the mid-1990s picking up a line called Acer. By distributing Acer (and
some other foreign brands) Legend built up an incredibly vast distribution
network on the mainland. Then they dropped Acer and slotted in their own
secretly developed PC, which went on to capture the top market share in Asia
and eventually to earn Legend so much money that the company (after a name
change to Lenovo) purchased IBM's personal computers division. In China the
leading PC brands are Lenovo, Founder, Haier and a few other names. Founder
announced August 5th that it will now transfer it's PC brand and IP
to Acer, and thereafter act as Acer's distributor in mainland China. They lost
15 years, but it is a big market.
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Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China.
Niko
Partners is the premier provider of market intelligence and custom
research services on China's video game industry. There are more than 70 million Chinese gamers eager to play hit titles on systems with the
latest technologies. With Niko Partners market intelligence services,
you can get to know these gamers, find Chinese partners, and use our
actionable market data to build and execute your strategic plan.
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If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 336-326-5595 or megan@nikopartners.com
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