Niko News on China's Video Game Market
Volume 34
May 2010

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Weekly Twitter Posts

Seems that more online games, new & expansion, are being released in China in the 1st half of '10 than there were in the 2nd half '09. 11:30 May 7th from web

Korea's reluctance to permit StarCraft II shouldn't impact China's decision - should do well when/if China approves it http://bit.ly/a8rcY5 5:54 PM May 5th via web

No wonder China's social games companies look to Japan - the social games craze is big there per DeNA's annual report http://tcrn.ch/bsoayI 1:11 PM May 4th via web  

New! Niko 2010 Annual Review & 5-Year Forecast Report http://www.game-newswire.com/index.php/the-news/168.html 2:32 PM Apr 28th via web

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As industry executives, analysts, and developers get excited to attend the 2010 E3 Expo in Los Angeles, the industry's biggest trade show (and the one with the best parties), Niko Partners is gearing up to track the presence of Chinese online game company exhibitors at E3. Niko Partners will also track other Asian online game companies whose games have been successful in China and who now are taking a chance on the US and other western markets. In addition to E3, China Joy will take place this summer in Shanghai. GDC China will take place in December, but GDC China in Chengdu was a successful show on April 19th, just a few weeks ago. That show was attended primarily by government and development studios headquartered in Chengdu. We were pleased that Niko Partners' own Ms. Li Jun was a speaker there on the topic of "What do Chinese Gamers Want?"
While sales of the Nintendo Wii may be "plummeting" worldwide for the second year in a row, in China sales of the Wii are vibrant and rising - all on the illegal market, unfortunately for everyone (including potential Chinese tax collectors who must cringe to calculate how much money is going uncollected). By Niko's latest survey of 250 pirate stores in 10 Chinese cities, sales of illegally imported Wii consoles outnumbers sales of all other consoles in 2009, and from casual observations of stores selling them in 2010, they are the hottest sellers this year too. We might see competition for the Wii from casual online games in China the way we see it happening in the West, but for now there is still a lot of clout associated with owning a Wii.
People who play World of Warcraft are getting very wary of having their true identities unveiled via Facebook, per the recent news that Blizzard will integrate Facebook into Battle.net. Battle.net is being rolled out in China too, and while there is no "Facebook" per se, there are several Chinese Facebook competitors that serve the fast-growing segment of social networking gamers there. We will watch to see whether Blizzard China and NetEase integrate Qzone, Kaixin001, or RenRen into Battle.net in China.

Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China.

Niko Partners is the premier provider of market intelligence and custom research services on China's video game industry. There are more than 70 million Chinese gamers eager to play hit titles on systems with the latest technologies. With Niko Partners market intelligence services, you can get to know these gamers, find Chinese partners, and use our actionable market data to build and execute your strategic plan.
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 336-326-5595 or megan@nikopartners.com