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SAN JOSE, Calif. -
April 29, 2010
Niko Partners, the leading market intelligence firm
on China's video game industry, today reiterated the vibrancy of China's
video game industry, based on findings from its newly published 2010
Chinese Video Game industry Annual Review & Five-Year Forecast
report, following Niko's recent forecast of $4.52 billion in online
games revenue in 2010. In the report, Niko confirms strong demand for
digitally downloaded PC offline games as well as consoles and handhelds,
in spite of piracy and the regulation that bans consoles. Niko
calculated that total Chinese game software and services revenue,
including PC offline, console, handheld, and (primarily) online games,
reached $4.61 billion in 2009, up 28 percent from 2008. The 2010 Annual
Review & Forecast report is available now for $8,000, and a subset
version focused on online games, the 2010 Chinese Online Games Market
Review & Forecast report, is available for $5,000.
"Niko forecasts that by the end of this year 93 million Chinese gamers
will play a mix of PC online, offline, console and handheld games, yet
only the online segment generates legitimate revenue," said Lisa Cosmas
Hanson, managing partner of Niko Partners. "Many drivers will push
China's game market growth, particularly online games, to higher heights
each year through our 5-year forecast period, and we anticipate a surge
in new gamers - possibly as many as 100 million more - over the next
few years."
Key insights in the report about China's video game industry include:
- Chinese consumers are entering the online game market at a
rapid pace thanks to casual games such as social networking service
(SNS) games and other growth drivers.
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China's 165,000 Internet cafes are used for social
entertainment and competition as home PC penetration rises and gamers
spend more time gaming at home.
- Chinese console gamers have eschewed previous generation
consoles in favor of the Xbox 360, Wii and PlayStation 3.
- The regulatory landscape continues to be burdensome for game
companies.
The 2010 Annual Review & Five-Year Forecast Report on China's Video
Game Industry by Niko Partners is a thorough review and forecast of the
2009-2014 PC online, PC offline, casual games, social networking games,
console, handheld games and hardware market. Based on 70,000 points of
data collected by Niko Partners in 10 Chinese cities in February and
March 2010, the study provides the largest and most comprehensive
information published on the market overview, gamers, Internet cafes,
regulations, online game operators, online games (including SNS),
offline games, mobile games, console and handheld games and hardware, PC
hardware, prepaid cards, retail, outsourced development, and important
trends in supply and demand. For the first time ever, Niko also offers
the 2010 Chinese Online Games Market Annual Review & Five-Year
Forecast Report, which is a trimmed down version and includes only the
sections on gamers, online games, prepaid cards, Internet cafe usage and
regulations.
To purchase, contact info@nikopartners.com
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ABOUT NIKO PARTNERS
Niko
Partners is the leading research firm focused on providing specialized
market intelligence on China's video game industry. Founded in 2003, the
firm conducts syndicated and custom research studies on Chinese gamers,
online games, offline games, consoles, handhelds, regulatory issues,
piracy, development, online operators, distribution, and retail. Niko
Partners also offers consulting services including focus groups,
partnership selection, market opportunity analysis, custom surveys in
cities throughout China and customized data analysis. The goal of the
research and strategic advisory services is to help understand the
market, strategically enter or expand market share, and continue to
profitably grow within China. The company is based in Silicon Valley and
Shanghai, and its clients include worldwide leaders in game software,
hardware, and services, as well as hedge funds, media companies, trade
associations, and management consulting firms, all of whom have a vested
interest in a thorough understanding of China's video game industry.
The company launched DFC-Niko
Emerging Markets in
partnership with DFC Intelligence in February 2010 to extend its
expertise and be able to cover 10 additional countries. Visit Niko
Partners online at: www.nikopartners.com
# # #
Contact:
International
Digital Entertainment Agency
Sean Kauppinen
+1-415-299-2156
sean@ide-agency.com
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