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Niko Partners and DFC Intelligence are pleased to
announce DFC-Niko Emerging Markets, a new service to provide global game
publishers, hardware makers, service providers, trade associations,
governments, and financial investors quantitative and qualitative data and
analysis on the game markets in 10 additional countries, to supplement the
existing brands of Niko Partners China research and DFC's North America, Japan
and European research. Visit http://www.dfc-niko.com
for more details, or email lisa@nikopartners.com.
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Happy Year of the Tiger! Niko hopes that this year's Chinese
New Year holiday period (officially 2/13-21, unofficially an additional week
beforehand) results in increased online game revenue as most of the holiday
weeks do in China. Many of the online game operators offer promotions for their
games during this period as they try to lure gamers away from competition and
keep them loyal to their own games. The9's game World of Fight is highly anticipated and The9 is hopeful that it
will be a big hit this year.
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Could this be the year for China's online game operators and
developers to embrace in-game advertising? With a rising rate of online
advertising revenues in other sectors and other countries, as well as
impressive quarterly results this week from China's Baidu, it seems that
China's low rate (less than 5% of total in 2009) of online game advertising
revenue has lots of room for improvement. With a wider array of genres in games
and more competition among game operators to retain gamers, the operators might
find that offsetting gamer fees with in-game advertising ultimately makes
sense.
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Niko just noticed this news item about 8D World and thought you might enjoy reading the article from this link.
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