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"We have enlisted Niko
Partners to help us think about how we might be able
to do business in the China videogame market. We
especially appreciate Niko's ability to arrange and
participate in many "on the ground" face-to-face
meetings in China between us and our prospective
business partners. We find Niko's services to be
very valuable."
- David Kwock, General
Manager, Tetris Online China |
Twitter Feed
For GAPP to quote Sun Shoushan over Kou Xiaowei supports rumors that Kou will soon leave his post for a new GAPP job http://tiny.cc/jE44g
10:00 AM Jul 31st from web
5:00 PM Jul 29th from web
Lisa saw fewer
foreigners in Shanghai last week. Experts said about 35% of foreigners
have left China (Americans 1st to go) b/c of economy
2:50 PM Jul 27th from web
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Welcome to Niko News, just part of the market intelligence experience offered to help you better understand the thriving video game market of China.
Niko
Partners is the premier provider of market intelligence and custom
research services on China's video game industry. There are more than
50 million Chinese gamers eager to play hit titles on systems with the
latest technologies. With Niko Partners market intelligence services,
you can get to know these gamers, find Chinese partners, and use our
actionable market data to build and execute your strategic plan.
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ChinaJoy
was again the loudest trade show in the world. With no carpeting and no
noticeable noise control, dancing girls (and boys), loud music, and coin
operated toy vending machines at nearly every booth, it was truly a sight to
see. This was Lisa's 7th ChinaJoy, and each one has left her in
amazement as as well as hard of hearing...
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At Comic-Con, Sony Online Entertainment talked about the success of their free-to-play MMORPG, Free Realms, that relies on microtransactions instead of a subscription based business model. Their total registered number of users is nearing five million.
Niko
has stated for years that Chinese and Korean online games business models are
leading the world, and that historical leaders such as the US, Japan and some
European countries will follow suit with online operation, free to play games,
and microtransactions. When the model matures in the US, it will likely be
improved to incorporate in game advertising in earnest, something that is still
in its infancy in China.
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China has recently banned websites that host, promote or distribute mafia-themed games or games that glorify the lifestyles of gangsters.
Niko
believes that this is the first of many issues to come for Chinese SNS
companies who serve as glorified online game operators for casual games. The
problem is that these games have not been approved by the GAPP or MOC, nor have
they been submitted for approval. Due to the benign nature of the games most
SNS companies have decided that they don't need such approval, but officially
all games must be approved by the GAPP before operating online. We anticipate
that new SNS games will need to be subjected to GAPP approval or another set of
approvals by MOC (whose authority over online games in China is rising), and
particularly games of "non-green" content and those published by foreign game
developers.
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Shanda's in-house MMORPG The World of Legend (WoooL) reached the game's sixth year anniversary on July 29th. For the anniversary, a new version, "Fei Sheng Tian Jie," was launched and added a new religious system, pet, virtual items, skills, and more.
It is simply remarkable that a game can remain as popular as WoooL for 6 years!
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If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com
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