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China Joy 2009
Lisa, Managing Partner of Niko Partners, will be in Shanghai for the 7th China Digital Entertainment Expo & Conference. China Joy takes place July 23rd through the 26th. Contact info@nikopartners.com to set up a meeting.
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Twitter Feed
Tencent is pushing in-house dev with ~1000 developers-Steve Gray, brought as foreign talent, will help w/ dev expertise http://tiny.cc/yFwR9 1:15 Jul 17th from web
NCTY's '08 rev drop is surprising as they still ran WoW & hit record PCU & ACUs. No wonder the IR release was delayed http://tiny.cc/9N0Xc
1:04 Jul 17th from web
Niko Partners will be attending the 7th ChinaJoy conference starting on July 23rd http://tiny.cc/368W1:28 PM Jul 14th from web
Sony is planning development initiatives in Taiwan, hoping to establish PS3 and make exclusive games for mainland China http://tiny.cc/e3gaa10:24 AM Jul 10th from web
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"Niko's analysis on gaming PC hardware and
components, Internet cafés and gamers has been an
invaluable resource for NVIDIA in China's video game
industry."
- Keita Iida, Director of Global Content
Management, NVIDIA Corporation |
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Welcome to Niko News, just part of the market intelligence experience offered to help you better understand the thriving video game market of China.
Niko
Partners is the premier provider of market intelligence and custom
research services on China's video game industry. There are more than
50 million Chinese gamers eager to play hit titles on systems with the
latest technologies. With Niko Partners market intelligence services,
you can get to know these gamers, find Chinese partners, and use our
actionable market data to build and execute your strategic plan.
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Since NetEase won the rights to operate World of Warcraft in China, legal issues have prevented NetEase from having servers up and running. Gamers have been unable to access the game for more than a month.
The politics behind the WoW suspension are remarkable.
Could the Chinese government be thinking that without WoW the gamers will be
forced to spend all their time and money on domestic games? The9 seems to have
lost its battle with Blizzard this week since a Shanghai court threw out a
complaint, but that has not released the hold up by the GAPP to review WoW for
NetEase. Now the joint venture between NetEase and Blizzard is being investigated. There
are bound to be layers of political reasons behind this, but in Niko's opinion
none of them will please the WTO if it means that foreign trade is being
blocked unnecessarily.
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 David Perry, founder of Gaikai and Shiny Entertainment, has warned Western developers of the lost opportunities in Asia that are being passed up. Niko agrees that there is a huge available market in
China and throughout Asia for online games, but it is difficult to navigate and
to enter, so companies should be well armed with data, analysis, and key
contacts before trying to go it alone. |
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The size of the US online gaming industry has grown. The audience size from May 2009 is up 22 percent from the last year.
Niko believes strongly that the Asian business models
for online game distribution are leading the world and that these models will
penetrate the US market and thereby boost the share of online gaming in the
American (and European) overall video game market.
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Facebook's test system of Facebook Credits could lead the way for social networking gaming.
Facebook is not yet in China and has
competitors there already, but social network gaming is hot hot hot and Niko is
confident that Chinese social networking site companies will try to mirror whatever Facebook does,
especially in anticipation of its own market entry with an emphasis on games.
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If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com
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