Anvil Logo

ASI | Kestrel hired Anvil Studios to design their next generation carbon fiber Time Trial bike. We collaborated with design consultant, Sean Horita, and the result is the elegant, new 4000LTD which debuted at Eurobike '09 and showcased at Interbike '09 last week in Las Vegas.
Kestrel Collage
Kestrel wanted to expand their reach into the premium competition market by developing a revolutionary high-end time trial bike. The development effort included using the industrial design process to: establish a Kestrel visual brand language; integrate revolutionary molded-composite features with cutting-edge aesthetic identity; and innovate within the confines of UCI regulations through innovative 3D problem solving.

Our design explorations drew inspiration from Kestrel's legacy of brutal expression of forward motion. Our concept chosen for development was aptly called Ginsu, as it uses a ruthlessly horizontal line through the frame to define the seatstay bridge, fork crown, and link the other tubes together. It embodies the visible idea of horizontal airflow smoothly parting over complex surfacing. In addition, the tube profiles communicate high technicality by tapering to knife-sharp trailing edges. The Ginsu concept resulted in this highly aerodynamic bike, the 4000LTD. ASI | Kestrel

It is not our intent to send unwanted emails, so if you wish to unsubscribe, use the link at the bottom of this page.

Treasure + Greg