Kestrel wanted to
expand their reach into the premium competition market by developing a
revolutionary high-end time trial bike. The development effort
included using the industrial design process to: establish a Kestrel
visual brand language; integrate revolutionary molded-composite
features with cutting-edge aesthetic identity; and innovate within the
confines of UCI regulations through innovative 3D problem solving.
Our design explorations drew inspiration from Kestrel's legacy of brutal expression of forward motion. Our concept chosen for development was aptly called Ginsu, as it uses a ruthlessly horizontal line through the frame to define the seatstay bridge, fork crown, and link the other tubes together. It embodies the visible idea of horizontal airflow smoothly parting over complex surfacing. In addition, the tube profiles communicate high technicality by tapering to knife-sharp trailing edges. The Ginsu concept resulted in this highly aerodynamic bike, the 4000LTD. ASI | Kestrel
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Treasure + Greg
www.anvil-studios.com
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