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Scattershot advertising is old-fashioned
Web marketing is so much more efficient than old-fashioned print marketing. With newspaper ads, you are aiming at anyone who opens a newspaper and happens to notice your ad.
It's almost like reading potential clients' minds
With today's online technology, you'll be able to reach customers who are searching for products or services like yours at the precise moment they're looking for it! It's almost like reading their minds.
Google AdWords pinpoints your aim
 Google's AdWords advertising program works on this idea. When a user searches on Google, they are declaring which products they are interested in. With Google's AdWords ads, the Google searcher will see your ad next to relevant search results they've just requested. When they search for dentists in Surrey, for instance, your ad for your Surrey dental office pops up.
You pay only when the user clicks on your ad. So you are not paying for a scattershot effect of a newspaper ad, but for a single individual who is ready to shop, in your area and actively looking for what you offer. This highly focused target marketing has a much higher ROI (return on investment) than the old scattershot method. You can limit what you're willing to pay per day.
Your ads can be seen by LOTS of people
Don't think a highly focused Google ad has limited exposure. It can appear on Google.com search results as well as the Google Network of search and content sites which include AOL, Amazon and The New York Times. This network reaches more than 80% of internet users worldwide. You can now focus your marketing efforts on a neighbourhood, city, town, nation and/or global basis. You can restrict its exposure geographically by limiting it to a particular radius around your business or throw it open to international markets. You can also advertise in 40 languages in more than 190 countries.
You can check to see how it's working
A really useful aspect to online marketing is that you can check to see how effective your efforts are. With online tracking tools you can keep track of your ads, see which ones are generating the most clicks, which are converting to sales or which increase your website visibility so you can make adjustments to your ads to get consistent results.
I work with Savvas Kyriakides, who creates Google AdWords ad campaigns for businesses. If you are interested in targeting your marketing, check him out.
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