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Tips on how to get the most out of e-marketing 
 
 
 March 2010  
 
Getting Their Attention
 
Grab attention use powerful subject lines:
 
Get your readers' attention immediately or they won't open your e-mail. Your subject line is 45 characters long.  Here are some ways to inspire interest:
 
Tease it:  "Huge sale on sweaters- open for details"
Benefit oriented: "Cut  marketing costs with these tips"
Ask a question:  "Increasing sales on your mind?"
Just the gist: "Article on e-marketing"
Short: "Marketing tips"
Easy: "Sales tactics you can use today."
Time saver: "A shortcut for making sales"
Event: "We invite you to..." (indulge at our great sale)
Numbers: "10 Tips", "5 ways to improve sales" etc.
 
Subject Line Facts:
 
Serious or salesy?
According to a study at MailChimp.com the more straightforward subject lines showed higher open rates (60-87%) than the more salesy approach (1-14%).
 
Shorter the better?
ClickZ studied open rates with e-mails featuring short subject lines and found open rates were 5.1% higher for subject lines of fewer than 35 characters.
 
Most important words?
The first two words should be the strongest language. For example, if you are having a big sale on shoes it shouldn't read "We are having a big sale on shoes." It should read "Shoe Sale on till Friday."
 
Personalizing?
Based on an e-mailer's survey of 270 million messages, personalizing your subject line can dramatically increase open rates. Not only that, when personalized subject lines were used, those who opened the e-mails also were more likely to click on links.
Signing Up with Constant Contact?

 

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If you are planning on signing up with Constant Contact to have me do your newsletters, or to do them yourself,  will you please sign up under my business name so that I get credit for referring you? I get a little bit of money for it, and it costs you nothing. Thanks!
 
Sign up here:
 
 
 
Note to Self
 

Have a web presence

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
El Nino brings spring early
 
 
El Nino brought spring
to us in February
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
About Me
 

Laurel Ennis, copywriter 

 
 Laurel Ennis

Laurel Ennis

  

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Contact:
604.536.4702
 
I am a professional writer, copywriter (person who writes advertising copy) and e-mail marketing specialist with a B.A. degree and a post-graduate diploma in design.
 
Constant Contact, which is the industry leader in e-mail marketing is the company I use for e-mail marketing.  Their reputation online gets your marketing material past spam filters. Their database set-up prevents duplicate e-mails and reports back on how your e-mails did. How many opened it? How many clicked on the link to your website? 
 
I design, create, write and send out e-mail marketing campaigns for my clients and report back on how they did. My clients have a better than average open rate (% of recipients who open an e-mail marketing piece) due to my writing/design savvy. I do database management so my clients don't have to worry about that.
 
What I do is oversee every aspect of my client's e-mail marketing campaigns. I can write the articles and I can create the graphics. Writers don't generally do graphics and graphics artists aren't writers. I am the one-stop-shop for e-mail marketing and I do it at an affordable rate suitable for small businesses and entrepreneurs.  
 
 
e-Newsletters
 are my niche
in the marketplace.
It's a niche
I know.
 
 
Word of the Month
 
As a reader and a writer, I am a word enthusiast. Here's one you may not know.
 
scha-den-freu-de 
(SHOD-en-froy-duh)

A lot of us were practicing this during the Olympic games when we rejoiced when our rival teams were defeated. Schadenfreude means a pleasure derived from the misfortunes of others.

It's a borrowed German word derived from Schaden "harm" and Freude "joy".

The Buddhist concept of mudita, or "sympathetic joy", is a happiness derived from other's good fortune and is cited as being the opposite of schadenfreude.
 
"schadenfreude" word of the month
 
Marketing Tip
Does Going Green Matter?
 
 
Adding up the environmental impact of traditional mass mailing marketing is rather astounding. First, consider the paper and all the toxins, energy and loss of forests involved in producing that paper. Add to that toxic printer's ink, energy expenditures required in physically delivering your mailings out to your mailing list. Top it off with the burden on our landfills if people don't recycle your marketing. Even if they do, there is a lot of energy involved with collecting and treating paper waste. All in all, marketing can result in a size XL carbon footprint.
 
E-marketing eliminates all that. But do people care about that? According to Burst Media Research, environmentally conscious marketing campaigns are favoured by 80% of respondents.    
 
 
 
E-marketing is green marketing
 
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