Mercury Mosaics recently took on a mass media advertising concept called Groupon. This is the first the time the HTA is aware that a
tile artist has done this type of advertising and we wanted to share
their experience. Groupon is a concept that has taken off in the past
year nationwide (It is not in all cities yet). The way it works is
businesses that are willing to give deep discounts 50% to 90% off products, services and events then put them out to their subscriber list of hundreds of thousands of people every day. The deals are activated only when a minimum number of people agree to buy. Their subscribers get a great deal and the business of the day gets a ton of new customers.
Each class Mercury Mosaics offered was $35 on the Groupon sale their
usual price for a one day, 3 hour class is $80. Mercury Mosaics has to
also give 50% commission to Groupon of each $35 sign up. Mercury
Mosaics planned for 2,000 people thinking never in a million years
would get 2,000 people buy a class, but lo-and-behold they all sold.
$70,000 of classes in one day a gross of $35,000 for Mercury Mosaics!
Mercedes says "For me, instead of spending $800-$1200/month on print
ads, I am making 2 - 4 times that from the classes and using the
classes as my pool to draw from for local projects. Now, some of the
students will NEVER use us for a project, but they will tell their
friends. Word of mouth referral is huge and I want to spread the
experience of our tile studio to many and this has proven to be a
fantastic way to boost our cash flow, free up tile that has been
laying around forever and drum up a fresh way to educate people on our
design services and the vast array of handmade tile that we make."