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Handmade Tile Association Newsletter

March

2010

11th Year


Greetings!


At the last HTA meeting in Minneapolis Pauline WynDham of Mayco Colors came and gave a workshop on how to utilize the newest Mayco colors and techniques.  Eleven HTA members attended up and two new to the group came to learn about the glazes. 
We learned how to layer glazes and utilize common material like twine in the glazing process to create feathering techniques and multi layering of glazes. 
Pauline travels the world for Mayco giving workshops to artisans and would love to offer a workshop in your area of the country.  If you are interested please contact Pauline and she will set one up with you. 

The HTA is preparing for the summer push for events and workshops.  Please remember to submit your tile events so we can keep our calendar full.  Hundreds of people each week look over the HTA website looking for classes, workshops, gallery shows, etc.  Don't miss an opportunity to get extra exposure and potential new clients.
In This Issue
Register by May 1st and save!
Trebuchet Talk: Notecards and Letterhead
Art in the Home wrap up info
Next HTA meeting April 14th.
Welcome new and renewing members
Thank you.
April Jobs
Visit the HTA online Store
Register by May 1st and save! 

tile festival app coverThe registration for the MN Tile Festival is in full swing.  Half of the outside booths have been sold. Only six spots remain.
Register by May 1st and save $25. After May 1st prices go up $25 for the booths. 

You can use our new online registration and use your credit card (please note a $3 fee will be assessed for the service).   Or you can do the old fashion way by sending a check.  Click here for more details
 

Artists Registered for the MN Tile Festival


James Whitney Tuthill
jane swan
Margy Jean Balwierz
Martha Enzler Designs
Miriam Shuros
Nancy Froseth
North Prairie Tile Inc.
Stephanie Kaczrowski
Stone Hollow Tile
Blue Marble Clayworks
Belvedere Art Tile
Clay Squared to Infinity
Leslie A Krist


Trebuchet Talk: Notecards and Letterhead

In last month's column, we discussed brand identities and logos and why they're so important.  To make it simple, let's thinktrebuchet logo of a brand identity as a "toolbox" and things like a logo and business card as "tools" in that toolbox.  This month, we're adding to that toolbox by learning how simple things like notecards and letterhead can add some muscle to your brand identity. 

 

Why are these important things to have?

 

As a business owner, you should at the very least have letterhead that is consistent with your branding.  By consistent, we mean using your logo, brand colors and any shapes, fonts or other elements associated with the logo.  Letterhead can be used for customer correspondence, invoicing and any other kind of "official" business you conduct. It's professional. It's a must.

 

Notecards are great to have on hand for those times when you need to send something with a personal touch.  They can function as a thank you card, a "hi, how are you?" card, a gift card, you name it! They're multi-purpose.  And again, they need to be consistent with your branding.

 

My business is on a serious budget. How can I afford these pieces?

 

With a little creativity, you can stretch any budget!  If you can't have a notecard and letterhead printed at a high-end printer, you still have plenty of options.  See below!  haute letter head

 

QUICK SIDEBAR: When looking at a printed piece, if the colored ink runs all the way to the edge of the paper, it's called a "bleed."  Pieces with bled edges are more costly to print and have to be done at a print shop.

 

          Have a graphic designer create letterhead for you as a Microsoft Word Document without bleeds. You can print copies on your own printer (if the quality is acceptable) or at a copy shop.  Buy some nice paper (we love the unusual sheen of 32 lb. paper) and you're set!

          Have a custom rubber stamp or a few hundred stickers made of your logo.  Buy some blank notecards and envelopes at a stationery store and affix a sticker or stamp to the front center of the notecard.  Voila!  Instant branding. 

          If stickers or a stamp aren't quite in the budget, buy blank notecards and envelopes in a color that matches your brand.  Stationery stores carry almost every color of the rainbow.  You just have to ask!

 

Remember what we learned last month about frequency?  It's up to you to be your own "brand police."  Every piece you have that bears your logo should be consistent.  Same logo, same colors, same fonts, same elements.  Always. The purpose of consistency is to help people begin to recognize your brand and your product or service.  Don't make it any harder for them!  Using pieces like letterhead and notecards will not only make your business look more professional, but it's one more way to get your branding out there and keep it out there!

 

  2010 Trebuchet Communications


Read More Click Here

Art in the Home wrap up info
For the 8 week "Art in the Home Show" exhibition running January 15 - March 12, 2010 the Bloomington Art Center estimated that there were 12,800 visitors to the gallery. This includes the City of Bloomington's Home Improvement Fair, a 20 show run of "Light in the Piazza" in the Schneider Theatre and a 6 show run of "Master Class" in the Black Box Theatre. Additionally a total of $3,083.00 in artwork sales were generated from seven different Handmade Tile Association members selling 19 different items.  haute letter head

Rachel Daly Flentje the Visual Arts Program Director of the Bloomington Theatre and Art Center really liked working with us and we hope to do other shows in the future.  If you have ideas of your own shows or want to put together other group show with Bloomington Please contact Rachel for more info.

Check out the video of the show Click Here


Rachel Daly Flentje
Bloomington Theatre and Art Center
1800 W Old Shakopee Road
Bloomington, MN 55431
952-563-8570
www.bloomingtonartcenter.com
Next HTA meeting April 14th
Glass fusing tile demo and workshop

April 14th, 2010FK Art Glass kitchen and link
6 - 9 pm
at FK Art Glass
2210 Bryant Ave N
Minneapolis, MN 55411
612-521-9773

Pot Luck

Agenda
Minnesota Tile Festival registration continues.  Prices go up in May.
Get your Bumper Stickers for MN Tile Festival will be available
Postcards will be available
Other

PLEASE RSVP so we know how many chairs and materials we need.  Thanks

We are looking for venues to have meetings for 2010 and 2011.  If you would like to host a meeting please contact the HTA to set one up. info@handmadetileassociation.org

If you are not in the Minnesota region consider creating a meeting of tile and mosaic artists in your area.  The HTA can promote your meeting through this newsletter and on the website, Facebook, and Linked in. It is a great way to learn and promote tile ideas.
 
Sincerely,

Josh Blanc
Handmade Tile Association.LLC
Quick Links
Events button

Classes and Workshop Link

Gallery Show Link

Things to Know About Link
Welcome new and renewing members

Business Members

Miriam Shuros
Distinctive Tile & Design
Larry Stoddard

Thank you!
Thank you

Carri Carlson of Array Kitchen and Bath Design
 Delivered catalogs to Woodland Stoves in Minneapolis

Linda A. Witkowski
(L.A. Witkowski Art Tiles) handed out catalogs at the Arts & Crafts Conference at the Grove Park Inn, Asheville, NC and asked for more for the Arts & Crafts show in Chicago.
.

Tell us what you are up to and we will highlight you with a link to your website.
March Jobs
5 Hours button
Get your 5 hours in!

1. The HTA needs a monthly person(s) to do filing and office work. 
 
2. We are in need of a media gather. This job would be to collect media contacts and enter them into the HTA data base. As well as update the current media data base.  If interested please contact Josh.

3. We are looking for Volunteers for the MN Tile Festival. 

Click here to tell us what you can do

Promoting the HTA
Midwest Art Fairs cover and link
The HTA has been working on promoting the MN Tile Festival as well as the directory.  We did a trade with Midwest Art Fairs for a full page inside cover of their directory.  They print 9000 copies and are sold all around the Midwest in Barnes and Noble, galleries, supply stores and many more.  Our ad is targeted to both artist and the public to raise awareness of the show. 

Design Source Book and link
We also are taking an ad out in the Design Center Source book  that is produced by Old Home Journal, Arts and Crafts Homes and Old House Interiors.  The HTA will have a presence on the website for the public and designers to order the directory. 
Visit the HTA online Store
HTA online store image and link

Recently many members received a reminder to renew your membership.  We are making it easier with  our new online store where you can use a credit card.  Please note there is a $3 charge for this option to pay for the service. 
Not only can you renew your membership you can purchase HTA history ie maps, commemorative tiles, and past directories.
Click here to find out more.

ASI logo
 

Spaces Magazine Logo and link




Tile Heritage Foundation logo and link