The HTA meeting on February 11th will be the kick off of the MN Tile Festival registration.  We will have applications and Postcards and a marketing packet.  Sign up early and save.  This year those who sign up before April 31st. will get 2009 rates.  After May 1st the price goes up. 
We are expecting an amazing year and we want to fill up the booth spaces early so we can promote all the artists early and often.  Send us photos of your newest work to promote.  We will have marketing packets for all participating artists. 

 

Trebuchet is the marketing company that the HTA hired to promote the MN Tile Festival.  As part of there program they are going to create tools for the members and participating artists to promote the MN Tile Festival.  Below is a snippet of a marketing presentation for their clients. 

Brand Identity and Logos

 

A logo is one of the most important components of a brand identity. Three things are important when considering whether or not a logo is "strong": Color, Shape and Frequency. A brand or product identity is the sum of the attributes one associates with a brand- and by extension, the branded company, organization, product or service. An effective brand builds a connection between the brand personality as its perceived by its audience and the actual product or service. 

Color: The color of a logo is of the utmost importance. Color speaks volumes about your brand and is a very strong element in a brand's identity. When choosing color(s) for a logo, you must consider people's associations with those colors and how that will translate to their associations with your brand.

Shape: Like color, shape is also an important part of a logo and brand identity. The shape of the font(s) and of other elements in the logo should be consistent with the type of product you sell or the service you provide.

Frequency: Business owners mistakenly believe they must constantly change their look to keep their customers interested. Wrong! Every time you communicate with your audience you're hoping to gain their trust (and their dollar). You want to essentially keep repeating yourself. It's putting equity in your brand! Read More Click Here

We are looking for venues to have meetings for 2010 and 2011.  If you would like to host a meeting please contact the HTA to set one up. info@handmadetileassociation.org

If you are not in the Minnesota region consider creating a meeting of tile and mosaic artists in your area.  The HTA can promote your meeting through this newsletter and on the website, Facebook, and Linked in. It is a great way to learn and promote tile ideas.