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Handmade Tile Association Newsletter



11th Year


Evidence that the Handmade Tile Association is growing at a fast pace is how long our newsletter has become.  We have so much great info on tile events, gallery shows, lectures, and workshops that we are going to introduce a second newsletter in the middle of each month to make the information more digestible.  In one of trades with a business this year Mellisa Copon of Copon Photography is introducing a members events and happenings newsletter.  This second newsletter will geared to help promote to the followers of the HTA and the general public to highlight the great opportunities people have to attend tile events all across the country. 
Melissa has lots of experience working with Constant Contact our newsletter program and she will be taking info from our events page each month to promote to the wider audience.  The HTA has 500 people and growing daily on our e newsletter list of which 100 are HTA members.  The list comes from all the people who contact the HTA to get reminders about the MN Tile Festival and just want to follow our groups progress.  A key concept to the new events newsletter is how members forward it on to your interested parties.  This will drive more traffic to your website and to the tile events you are working on as well as the Handmade Tile Association website.  Look for the new events newsletter in the middle of each month.
Make sure to send the HTA your events, workshops, classes and Gallery shows so we can highlight them.
In This Issue
Article Headline
Grants for Artists
Art in the Home continues
Trebuchet Talk: Marketing 101
Opportunity Downtown Minneapolis Gallery
Coverings 2010
HTA speaking at the Bloomington Home Improvement Fair
Next meeting info
Welcome new and renewing members
Visit the HTA online Store
Thank you.
February Jobs
St. Paul JCC presents Connie Cohen's mosaic art
Living Green Expo
Tile Design to Children
MN Tile Festival Registration Starts February 11th 
MN Tile Festival logo
The HTA meeting on February 11th will be the kick off of the MN Tile Festival registration.  We will have applications and Postcards and a marketing packet.  Sign up early and save.  This year those who sign up before April 31st. will get 2009 rates.  After May 1st the price goes up. 
We are expecting an amazing year and we want to fill up the booth spaces early so we can promote all the artists early and often.  Send us photos of your newest work to promote.  We will have marketing packets for all participating artists. 
Grants for Artists
Northern Clay Center invites you to apply for one of several artists grant opportunities for ceramic artists in 2010.  Please see below for further information.  Contact me directly to discuss the application process, eligibility, etc.  I'd be happy to meet with you in person to discuss our grant programs!

Click here for more details
Art in the Home continues
"Art in the Home"
Featuring the members of the Handmade Tile Association and Xylos Gallery

January 15 - March 12, 2010Art in the Home image and link

Artist Talk: February 25, 7pm

Bloomington Theatre and Art Center
1800 W Old Shakopee Road
Bloomington, MN 55420

The Opening Reception was a great hit with lots of artists being interviewed by the media.  B-30 a Bloomington cable TV station filmed numerous artists.  The are working to have them on UTube and as soon as we get the info we will post it on the HTA Facebook page.  Click here for more details
Trebuchet Talk: Marketing 101

Trebuchet is the marketing company that the HTA hired to promote the MN Tile Festival.  As part of there program they are going to create tools for the members and participating artists to promote the MN Tile Festival.  Below is a snippet of a marketing presentation for their clients. 

Brand Identity and Logosmarketing 101 image


A logo is one of the most important components of a brand identity. Three things are important when considering whether or not a logo is "strong": Color, Shape and Frequency. A brand or product identity is the sum of the attributes one associates with a brand- and by extension, the branded company, organization, product or service. An effective brand builds a connection between the brand personality as its perceived by its audience and the actual product or service. 

Color: The color of a logo is of the utmost importance. Color speaks volumes about your brand and is a very strong element in a brand's identity. When choosing color(s) for a logo, you must consider people's associations with those colors and how that will translate to their associations with your brand.

Shape: Like color, shape is also an important part of a logo and brand identity. The shape of the font(s) and of other elements in the logo should be consistent with the type of product you sell or the service you provide. trebuchet logo

Frequency: Business owners mistakenly believe they must constantly change their look to keep their customers interested. Wrong! Every time you communicate with your audience you're hoping to gain their trust (and their dollar). You want to essentially keep repeating yourself. It's putting equity in your brand!
Read More Click Here

Opportunity Downtown Minneapolis Gallery - Volunteers Needed

FREE Gallery space in downtown Minneapolis is available if we want to put together a HTA group show later in 2010 or possibly, 2011.  In addition to free space, Thrivent is willing to do a brochure and poster with the information we provide. 

Gallery space

There are two available galleries located in the Thrivent Financial for Lutherans building (a.k.a. the old Lutheran Brotherhood Building) adjacent to the Hennepin County Government Building and diagonally located from City Hall.  The second floor gallery is almost booked given its high traffic location off the skyway and corporate dining room. The first floor gallery has wonderful light, but lower traffic flow.


This is an opportunity to earn your five hours of volunteer time AND get a show in a high traffic downtown location.  If you are interested in helping to plan and implement a show with me, let Josh know.  I have limited time available this year but am willing to put in at least 5 hours help get this off the ground.  With the help of 2-3 others and assuming there sufficient interest among our membership I think this could be an excellent opportunity for exposure.  Usually Thrivent Financial for Lutherans features local artists, but the fact that we now have out-of-state membership should not be a problem.  If interested in participating by showing your work or in volunteering time to plan and implement a potential show, please contact Josh at 612-781-6409. 


Thanks!  Linda Taylor, Clay-Earth Studios. 1-22-10

Coverings 2010 
Coverings logo and link
Coverings 2010 registration is open! 

This year, Coverings is headed back to Orlando, Florida from April 27-30.  Join industry professionals from over 100 countries and discover the latest products and trends for your tile + stone business! 
HTA speaking at the Bloomington Home Improvement Fair
Bloomington Home Improvement Fair

How to use art tile in your tile installation by Josh Blanc hta banner for website
February 20th
12 pm
Bloomington Theatre and Art Center
1800 W Old Shakopee Road
Bloomington, MN 55420

An introduction of how many great tile resources are available in the
Twin Cities and how affordable it is to use handmade tile and mosaics.
There will be samples of handmade tile artists work.  It will feature photos of projects, how to choose a tile setter, Do it yourself ideas, I will highlight how the process works and how much to budget for their tile projects.
Next meeting info

Next Handmade Tile Association Meeting

When - February 11th

Time - 6 - 8 pm

Where - Potek Glass
The California Building
2205 California St NE
Minneapolis, MN 55418

Directions: Hwy 94 to West Broadway exit.
Go across the Mississippi River on the Broadway Ave. bridge to Marshall St. NE and take a left (North) at the first stop light onto Marshall St.
Follow Marshall St. to 22nd Ave. NE and make a right onto 22nd Ave.
Continue for 2 blocks to California St.
The California Building is on the corner of 22nd Ave. and California St. NE.

Park in the Mill City Cafe parking lot and use the entrance up the stairs or ramp.
If the lot is full, there is usually plenty of street parking available.
Pot Luck - Its winter can't wait to try all the Hot Dish!

Tour of studio and demo of Torchwork
Minnesota Tile Festival registration starts
Postcards will be available
Discussion if HTA will be apart of Art A Whirl
Marketing 101 with Trebuchet
We are looking for venues to have meetings for 2010 and 2011.  If you would like to host a meeting please contact the HTA to set one up.

If you are not in the Minnesota region consider creating a meeting of tile and mosaic artists in your area.  The HTA can promote your meeting through this newsletter and on the website, Facebook, and Linked in. It is a great way to learn and promote tile ideas.

Josh Blanc
Handmade Tile Association.LLC
Quick Links
Welcome new and renewing members
Friend Membership
TesseraeDeborah Daniel
Business Members

Tina Schowalter
In Saundra's Garden
Susan Palmieri
Nicola Godfrey
Thank you!
Visit the HTA online Store
HTA online store image and link

Recently many members received a reminder to renew your membership.  We are making it easier with  our new online store where you can use a credit card.  Please note there is a $3 charge for this option to pay for the service. 
Not only can you renew your membership you can purchase HTA history ie maps, commemorative tiles, and past directories.
Click here to find out more.
Thank you

Deb LeAir came to the HTA office and
boxed up over 40 HTA directories for shipping that members requested. Jill Libby then came in created the shipping labels and ordered a pick up to get the directories out. 
2010 directory
Thanks to Linda A Witkowski for requesting 50 directories to hand out at the 23rd Annual Art & Crafts conference at the Grove park Inn in Asheville, NC. If you have a big event you want to hand out the directories at please contact the HTA and we will get them out to you.
February Jobs

Get your 5 hours in!

We have one more small mailing to be doing a mailing of directories to art centers, members who want to distribute the directories in states all across the U.S.We need one person to come in and box and ship the directories.
In March the HTA meeting will have Mayco as special guest presenter and they have requested two volunteers to help out the program.  If this interests you please contact the HTA

Click here to tell us what you can do

St. Paul JCC presents Connie Cohen's mosaic art

Connie Cohen's exhibit of mosaics is on display through Feb. 22nd in the Gallery Walk at the St. Paul JCC,
1375 st. Paul Ave
For info contact the JCC at 651-698-0751 or visit
Connie Cohen making mosaic

Read the story of how Connie makes her mosaics
Living Green Expo

Living Green Expo MN Evironmental Partnership (MEP)is pleased and excited to announce that exhibitor registration for the 2010 Living Green Expo is now open at

This show was amazing in 2009 with tens of thousands of people looking for green products.  Tile and Mosaic artists are encouraged to apply to show Green can be beautiful!
Hurry spaces are very limited it is hard to get in and most businesses are on the waiting list.
Tile Design to Children

University of Minnesota Project

David with tree mosaicCommunity Service Project Brings Tile Design to Children

In May of 2009 David Aichinger was asked by the University of Minnesota's Institute of Child Development, to come to their classroom and teach the children the art of tile mosaics. David worked with the teachers to develop a project that would show off the children's creativity by having individual pieces that would be put together to create a larger art project. A tree was the decided project.  The children would each create a tiled mosaic leaf that would be combined with the other leaves to represent a tree.

ASI logo

Spaces Magazine Logo and link

Tile Heritage Foundation logo and link