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August 29, 2012      
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      Crowdfunding Helps Early-Stage Innovators Go Far
  Crowdfunding Helps Early-Stage Innovators Go Far
Small, early-stage innovators need more than angel investment to take a great idea to market. So how do small companies or projects select a crowdfunding site and get supporters on board? It's a complicated process that relies heavily on an organization's purpose, the strength of its existing community, an effective social media campaign, and timing.
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  ALSO THIS WEEK
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Fujitsu Is First To Recycle CDs Into PCs
Fujitsu began using recycled plastic from CDs and DVDs to make the body of one of its notebook computers released in summer 2012. Compared to conventional notebook PC manufacturing processes, this system is expected to reduce the amount of newly produced plastic used by 10 tons per year while cutting CO2 emissions by 15%.
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Researchers To Convert Starbucks Coffee Grounds into Bio-Plastic
Starbucks is funding research in Hong Kong to convert coffee grounds and leftover bakery goods into bio-plastics, laundry detergents and other products. Just as oil refineries convert petroleum into fuels and ingredients for hundreds of consumer products, biorefineries convert corn, sugar cane and other materials into bio-based fuels and other products.
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BASF, Cargill, Novozymes Developing Renewable Alternative for Disposable Diaper Material
Three of the world's leading chemical companies – BASF, Cargill and Novozymes – are developing a renewable feedstock for acrylic acid – a common ingredient in products such as diapers and paints. Presently, acrylic acid is produced by the oxidation of propylene derived from the refining of crude oil.
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Goodyear Says Soybean Oil Makes Better Tires
Using soybean oil to make tires could increase tread life by 10 percent and replace seven million gallons of petroleum-based oil each year, according to researchers at Goodyear Tire & Rubber Company. Prototype tires will be tested at Goodyear's Proving Grounds in San Angelo, Texas in the coming months.
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