August 23, 2012
	News & Tools for Forward-Thinking Brands
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	Are Ads More Valuable When They're Handbags? Made from jettisoned billboard vinyl, Relan's iPad totes were one of the hottest giveaways at this year's Sustainable Brands conference. There are a number of elements that go into a futureproof brand. But the absolutely essential piece is an insight into the needs of rapidly evolving consumers. Relan is a company that has tapped many of those insights. Read More...

ALSO THIS WEEK Source 44 Guarantees Compliance with New Conflict Mineral Rules Source 44 announced a new partnership with WNC Insurance Services to guarantee and monetarily insure that a company's supply chain is free of conflict minerals, in compliance with new SEC rulings. The Dodd-Frank Consumer Protection Act requires public companies to disclose their reliance on minerals mined in the Democratic Republic of Congo. Read More... Sierra Club Ranks UC Davis 'Coolest' School in America UC Davis ranked #1 on Sierra Club's list of green schools, jumping from #8 in last year's rankings. This is the sixth year in a row SIERRA magazine has published its rankings of the nation's "Coolest Schools," a salute to U.S. colleges that are helping solve climate problems and making significant efforts to operate sustainably. Read More... Survey Shows Wasting Food Makes Some Americans Feel Guilty By comparison, the Eco Pulse survey found only 7 percent felt guilty about "not sticking to an energy-efficient thermostat setting," and just 6 percent felt guilty about "using chemical lawn or plant fertilizers." The Shelton Group said it signals a new avenue for engaging the public in sustainability efforts. Read More... Do you want to share your insights, observations and points of view regularly with the readers of SB Business Weekly? To be considered as a contributor, please email our editorial department with your relevant credentials, several column ideas and 1 writing sample. Please review our editorial guidelines before submitting.       Solution Providers:                       Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.                       Terms of Use      Privacy      Unsubscribe     Contact     This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2011