The New Metrics of Sustainable Business Conference

  SB Communucations Weekly brought to you by Sustainable Life Media   
August 23, 2012      
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      Are Ads More Valuable When They're Handbags?
  Are Ads More Valuable When They're Handbags?
Made from jettisoned billboard vinyl, Relan's iPad totes were one of the hottest giveaways at this year's Sustainable Brands conference. There are a number of elements that go into a futureproof brand. But the absolutely essential piece is an insight into the needs of rapidly evolving consumers. Relan is a company that has tapped many of those insights.
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  ALSO THIS WEEK
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Source 44 Guarantees Compliance with New Conflict Mineral Rules
Source 44 announced a new partnership with WNC Insurance Services to guarantee and monetarily insure that a company's supply chain is free of conflict minerals, in compliance with new SEC rulings. The Dodd-Frank Consumer Protection Act requires public companies to disclose their reliance on minerals mined in the Democratic Republic of Congo.
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Sierra Club Ranks UC Davis 'Coolest' School in America
UC Davis ranked #1 on Sierra Club's list of green schools, jumping from #8 in last year's rankings. This is the sixth year in a row SIERRA magazine has published its rankings of the nation's "Coolest Schools," a salute to U.S. colleges that are helping solve climate problems and making significant efforts to operate sustainably.
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Survey Shows Wasting Food Makes Some Americans Feel Guilty
By comparison, the Eco Pulse survey found only 7 percent felt guilty about "not sticking to an energy-efficient thermostat setting," and just 6 percent felt guilty about "using chemical lawn or plant fertilizers." The Shelton Group said it signals a new avenue for engaging the public in sustainability efforts.
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