The New Metrics of Sustainable Business Conference

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August 16, 2012      
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      Solving the Sustainable Consumption Conundrum
  Solving the Sustainable Consumption Conundrum
The move toward sustainable consumption presents a conundrum: How should a company communicate the value of "less" consumption when its business is built on "more"? And why are leading sustainable businesses telling people to buy less—or not at all? Here's a little about what these companies are doing, and why.
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  ALSO THIS WEEK
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J&J To Remove Potential Toxins from All Cosmetic Products
Johnson & Johnson announced Monday it will remove potential carcinogens and other dangerous chemicals from its adult cosmetics products globally by the end of 2015. The announcement follows the company's November 2011 commitment to reformulate its baby products globally to remove carcinogens by the end of 2013.
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Green Product Pricing Still an Obstacle to Deeper Adoption, According to Study
Purchases of environmentally protective products have grown significantly in two of the world's leading markets – China and Brazil - but the widespread perception that these products are too expensive may be blocking deeper adoption; 6 in 10 consumers feel that environmentally friendly product alternatives are too expensive.
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M&S Creates Giant 'Union Jack' With Unwanted Clothing
Marks & Spencer and Oxfam teamed up last week to create the world's largest "Union Jack" from unwanted clothes. The flag served a dual purpose of celebrating the London Olympics and drawing attention to M&S's "Shwopping" initiative, which encourages shoppers to return an unwanted piece of clothing for every new item they buy.
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Folgers Announces Three-Tiered Strategy for Increasing Sustainable Coffee Sourcing
Smucker's, the parent brand of Folgers Coffee, announced steps to address climate risk to its coffee business. Shareholders praised Smucker's for taking important first steps, but urged the company to go further by explaining how it selected the 10 percent goal and how it can make continuous improvements.
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