The New Metrics of Sustainable Business Conference

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August 9, 2012      
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      Employee Engagement in Sustainability
  Employee Engagement in Sustainability: "The Big How"
Employee engagement can inspire employees, drive productivity and increase profitability, making companies a better place to work and better corporate citizens. The question becomes: How do organizations achieve repeatability and scale so sustainability builds its own momentum, helping companies continuously improve and innovate?
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  ALSO THIS WEEK
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UL Environment Buys GoodGuide
UL Environment expanded its ability to provide sustainability information on consumer products this week with the acquisition of GoodGuide. UL said in a release the acquisition is one of the ways the company is evolving to better serve its customers.
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Hotels Should Target Green Guests with Functional, Emotional Marketing
Hotels with strong sustainability commitments should employ both functional and emotional green images to attract green guests, according to new research. Although research has also shown that a significant percentage of hotel guests would prefer to stay in a hotel that cares about the environment, guests are not always that predictable.
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Interface Proposes Five Questions for Increasing Sustainability
In a release announcing Interface's 2011 EcoMetrics and SocioMetrics report, the company says the answers to five questions can test any business's approach to becoming sustainable. Interface first linked sustainability progress to inquiry in 1994, when a customer asked about its position on the environment to which it could not give a satisfying answer.
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Facebook Reports Emissions Data for the First Time
The annual carbon footprint of social networking site Facebook is equivalent to the footprint of a couple glass of wine per active user, the company said this week, releasing data for the first time on emissions, energy mix and energy use. Google released similar data in September; the company's footprint was roughly five times greater than Facebook's.
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