August 2, 2012
	News & Tools for Forward Thinking Brands
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	Empowered Consumers Can Change the World – But Will They? As a staunch believer in corporate responsibility and transparency, I recognize that there is a risk as well as a reward associated with transparency because it makes you vulnerable by exposing things that might cause stakeholder backlash. At the same time, of course, the opportunity in being open is that it allows those stakeholders who share your values to offer their support. Read More...

ALSO THIS WEEK Coke, will.i.am Launch Lifestyle Brand With Recycling Focus Coca-Cola has teamed up with musician and producer will.i.am to launch a new standalone lifestyle brand called Ekocycle, which will encourage recycling behavior and sustainability among consumers through products made in part from recycled material. The brand will educate consumers about everyday recycling choices and the power of purchasing decisions to create a social change movement. Read More... U.S. Corporations Lead on Business Ethics, Lag on Environmental Transparency A decade of regulatory reforms on corporate governance has made U.S. companies leaders in the adoption of business ethics policies, according to a new study by The Conference Board. However, this is one of the few sustainability practices documented in the report for which U.S. business corporations outperform the global sample. Read More... AT&T, DuPont, Hilton Sustainability Leaders Rely on Interpersonal Skills, Not Subject-Matter Expertise To be successful, corporate sustainability leaders avoid the jargon of sustainability when selling it inside their companies. "You can be very bright and smart on sustainability and the science, but if you can't convince people why it makes good business sense, your initiative will go nowhere," says John Gardner, Chief Sustainability Officer at Novelis. Read More... New Belgium Brewing: How Intangibles Keep Employees Coming Back for More It's easy to look at the on-site cross bike track, the free shift beer, the ping pong table and the climbing wall as reasons to work at New Belgium. Ultimately, it's the intangibles. We aim to produce world-class beers in an environmentally friendly fashion and we have a core value that we want to have fun while doing it. Read More... Do you want to share your insights, observations and points of view regularly with the readers of SB Business Weekly? To be considered as a contributor, please email our editorial department with your relevant credentials, several column ideas and 1 writing sample. Please review our editorial guidelines before submitting.       Solution Providers:                       Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.                       Terms of Use      Privacy      Unsubscribe     Contact     This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2011