The New Metrics of Sustainable Business Conference

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July 19, 2012      
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  Three Reality Checks for Brands Making Headway on Sustainability
Seeing so many brands considering and leveraging the complexities of sustainability has been a positive force for good in the marketing space. We're looking at three brand initiatives that have enabled us to think through a few reality checks for what works well and less well in today's marketing world, with the winners reaping the benefits of consumer loyalty and an enhanced reputation.
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  ALSO THIS WEEK
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Unilever Takes Clean Water Mission to Facebook Users
Unilever, through the Unilever Foundation, in partnership with PSI (Population Services International) has launched a not-for-profit program that will engage Facebook users to help provide safe clean drinking water to communities in need around the world.
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Toyota, Audubon Urge Drivers to Explore Back Roads to Nature
Toyota and the National Audubon Society have teamed up on a campaign urging Americans to spend more time outdoors this summer. The "Exit the Highway" campaign highlights nearly 100 nature destinations in more than 60 cities and urges people to pledge to spend more time taking scenic roads to nature.
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Duane Reade Lets New Yorkers Decide Where To Deploy Electric Delivery Trucks
New York City's largest drugstore chain, Duane Reade, is letting customers help decide which stores in the city should be served solely by electric vehicles. New Yorkers can vote for store locations via an interactive map launched by Mission Electric, a social engagement campaign focused on enhancing electric vehicle transportation.
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Dean Foods Revises Sustainability Goals
Dean Foods, which makes more than 50 local and regional dairy brands including Horizon Organic, Silk and Land O' Lakes, announced a revised set of environmental sustainability goals the company says will be more achievable. At its current pace, the company would fall short of its 2013 goals, which include reductions in greenhouse gases, water usage, and solid waste.
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