July 19, 2012
	News & Tools for Forward Thinking Brands
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	Three Reality Checks for Brands Making Headway on Sustainability Seeing so many brands considering and leveraging the complexities of sustainability has been a positive force for good in the marketing space. We're looking at three brand initiatives that have enabled us to think through a few reality checks for what works well and less well in today's marketing world, with the winners reaping the benefits of consumer loyalty and an enhanced reputation. Read More...

ALSO THIS WEEK Unilever Takes Clean Water Mission to Facebook Users Unilever, through the Unilever Foundation, in partnership with PSI (Population Services International) has launched a not-for-profit program that will engage Facebook users to help provide safe clean drinking water to communities in need around the world. Read More... Toyota, Audubon Urge Drivers to Explore Back Roads to Nature Toyota and the National Audubon Society have teamed up on a campaign urging Americans to spend more time outdoors this summer. The "Exit the Highway" campaign highlights nearly 100 nature destinations in more than 60 cities and urges people to pledge to spend more time taking scenic roads to nature. Read More... Duane Reade Lets New Yorkers Decide Where To Deploy Electric Delivery Trucks New York City's largest drugstore chain, Duane Reade, is letting customers help decide which stores in the city should be served solely by electric vehicles. New Yorkers can vote for store locations via an interactive map launched by Mission Electric, a social engagement campaign focused on enhancing electric vehicle transportation. Read More... Dean Foods Revises Sustainability Goals Dean Foods, which makes more than 50 local and regional dairy brands including Horizon Organic, Silk and Land O' Lakes, announced a revised set of environmental sustainability goals the company says will be more achievable. At its current pace, the company would fall short of its 2013 goals, which include reductions in greenhouse gases, water usage, and solid waste. Read More... Do you want to share your insights, observations and points of view regularly with the readers of SB Business Weekly? To be considered as a contributor, please email our editorial department with your relevant credentials, several column ideas and 1 writing sample. Please review our editorial guidelines before submitting.       Solution Providers:                       Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.                       Terms of Use      Privacy      Unsubscribe     Contact     This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2011