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July 2, 2012      
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  5 Steps to Unlocking Brand Value
Organizations that take a stand for what they believe in create brands that are powerful, emotionally resonant, and authentic. Working over the past 20 years with a range of mission-driven organizations, many with environmental or social purposes, we developed a set of five questions designed to unlock a brand's value.
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  Reinventing Wall Street – and Business's Relationship to It
At Sustainable Brands 2012 in San Diego, more than 15 collaborative teams, emerging from the ideas of the attendees, designed innovative initiatives for a more sustainable society – especially those where business and brands can lead the way. One team of thought leaders develooped a short-list of actions to reinvent business's relationship to Wall Street. 

  Domino's, McDonald's, Unilever to Cut Food Waste in UK
Seventy-three companies in the UK have agreed to cut food and associated packaging waste by five percent by 2015 – the equivalent of approximately 100 million meals. The sector-wide voluntary agreement also aims to increase the overall rate of food and packaging waste that is being recycled, sent to AD or composted to 70 percent.
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  Dow Designates Global Health Solution
As part of its 2015 sustainability goals, Dow committed to achieving at least three breakthroughs that will significantly help solve world challenges in the areas of energy and climate change, water, food, housing and health. The company announced Omega-9 Oils as the first of the three promised "breakthrough" products capable of addressing these global challenges.
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