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June 25, 2012      
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  SC Johnson Wants to Change Consumer Behavior
SC Johnson announced two new efforts focused on encouraging consumers to engage in more sustainable lifestyles. In partnership with Recyclebank, the company is launching the Green Choices Recycling Challenge, which aims to increase curbside recycling in 50 communities across the United States. Simultaneously, the company is beginning a research project studying how to inspire behavior change around sustainable choices.
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  ALSO THIS WEEK
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  Hospitality Industry Launches Standard Methodology for Carbon Footprinting
The International Tourism Partnership (ITP) and the World Travel & Tourism Council (WTTC), in collaboration with 23 leading global hospitality companies, have launched a methodology to calculate and communicate the carbon footprint of hotel stays and meetings in a consistent and transparent way. The group, which includes major brands Hyatt, Hilton, Marriot and IHG, saw an opportunity to improve how the hotel industry communicates its impacts.
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  Levi Strauss, Pepsico, Unilever Urge Governments to Prioritize Water Security at RIO+20
A group of 45 chief executive officers, representing a diverse range of global companies and regions, called on governments attending the Rio+20 Earth Summit to make global water security a top priority. The document outlines a range of public policy actions governments could undertake to make meaningful progress on water and to better leverage the resources and capabilities of the international business community.
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  Coke, Nike, Kimberly-Clark Commit to Valuing Natural Capital at RIO+20
Twenty-four major companies representing over $500 billion in combined revenues have agreed to incorporate ecosystems and biodiversity into their business strategies. The initiative, announced at the United Nations RIO+20 Earth Summit this week, is organized by the Corporate Eco Forum and The Nature Conservancy.
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Deloitte, Ceres Reports Link Long-Term Business Value to Corporate Disclosures
An organization's understanding of how its stakeholders perceive and value environmental, social and governance (ESG) issues is central to developing a strategy that may lead to financial benefits, according to a new report from Deloitte. The report, titled "Drivers of Long-Term Business Value: Stakeholders, Stats and Strategy," discusses the impact employees, suppliers, shareholders, community members and other people or groups involved with an organization can have on business performance.
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