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May 2, 2012 ![]() ![]() ![]() |
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Sustainability in the Medical Equipment Industry |
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How to Tell Your Green Story To realize their sustainability goals, companies need to enlist the support of their employees, their suppliers and even their customers. Because of this, smart corporations are tailoring the way they communicate about their sustainability programs. Talking about what they have achieved or what their goals are is insufficient. Companies also need to talk about what they need from employees, suppliers and customers in order to succeed. |
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How to Put Consumers on a Carbon Diet The Coke/Carbon Trust study set out to assess London-based consumers’ understanding and attitudes about the carbon impact of their lifestyle activities, and to test the idea of a daily carbon allowance, analogous to the daily nutritional allowance that is very familiar to consumers. The study found that consumers reacted positively to the concept of a daily carbon allowance and many participants expressed a preference for seeing carbon allowance information on product packaging, with additional information accessible online. |
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals. | ||||||||
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