February 17, 2012
	News & Tools for Forward Thinking Brands
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	Companies With Ideals Are Winning New research on the world’s 50 fastest growing brands found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance. So are ideals the next brand differentiator? Is acting ethically the best way to engage jaded consumers? Or does it all come down to common sense? Join the Conversation!

	ALSO THIS WEEK				Solution Providers:
	Zero Waste vs. 100% Resource Recovery You might think Zero Waste and 100% Resource Recovery are the same thing – any difference is semantics. Unfortunately it’s not only possible but actually common for organizations to achieve the zero waste goal without collecting the real prize – the financial savings and gains derived from 100% resource recovery. What does this have to do with the stuff in our dumpsters? Well, every few years, new items migrate from being considered ‘waste’ to being considered valuable commodities. Ten years ago it was expensive to dispose of French fry grease, and now people steal it. Read More...
	Nike Gets Behind Waterless Textile Dyeing Nike could dramatically cut its water consumption in the near future with waterless textile dyeing technology and is encouraging others in the apparel industry to do the same. The sporting goods company has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. Read More...
	Rethinking Waste One Bag at a Time: The GLAD Products Company’s Journey to Waste Less The Glad Products Company’s path to sustainability started with the convergence of many influences: a strong brand heritage of innovation, changing consumer dynamics and sound business decisions. A current cultural shift among consumers is the desire to waste less (i.e. less money, less time, less materials), a positive association with recycling and increasing interest in other waste diversion methods (e.g. composting). Read More...
	Ben & Jerry’s, Unilver Roll Out Climate-Friendly Freezers in U.S. Ben & Jerry’s and parent company Unilever announced plans to begin the rollout of new, climate-friendly ice cream freezers in the U.S. this year. Ben & Jerry’s ice cream, along with other Unilever ice cream brands like Breyers, Good Humor and Klondike, will soon be kept in cabinets that use at least 10 percent less energy and replace harmful “F” gas coolants with hydrocarbon (HC) refrigerants. Read more...
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