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February 13, 2012      
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  Talking Trash to Transform Communities
Interesting how the word 'waste' has become benign in common use and the behaviour associated with creating waste has become socially acceptable. Considering that waste is defined as the "wrong use of money, substances, time, energy, abilities", etc., we need to start seeing "waste" as a resource that can be mined and transformed into products we both need and want.
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  50 Fastest Growing Brands Serve a ‘Higher Purpose’
New research on the world’s 50 fastest growing brands found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance. The list includes numerous brands with strong reputations for sustainability, such as Method, Seventh Generation, Stonyfield Farm and Chipotle.

  Retail Sustainability Report Cites Shrinking Big Box Stores
Big box retailers are transitioning to smaller, specialized stores, according to the first-ever Retail Sustainability Report released by the Retail Industry Leaders Association (RILA). Technology like direct-to-store logistics, which bypasses distribution centers, buying trends like Internet shopping, and smaller volume packaging are enabling the shift to smaller stores.
  A True Leader Creates Leaders
There’s something odd about the notion of “sustainability leadership.” Perhaps it’s that “sustainability” underwhelms. As Michael Braungart reminds us, “Sustainability is boring. How would you characterise your relationship with your spouse? As sustainable? If this is the bigger goal – sustainability – then I feel really sorry because it doesn’t celebrate human creativity and human nature.”
Hershey Achieves Zero Waste to Landfill at Three Pennsylvania Facilities
The Hershey Company announced that three of its manufacturing facilities in Pennsylvania have achieved Zero-Waste-to-Landfill (ZWL) status as a result of the company’s recycling and waste management efforts. The company’s Hazleton, Pa., plant achieved ZWL status this month, and the West Hershey, Pa., plant became a ZWL facility in October 2011. In addition, the $200 million to $225 million expansion of the West Hershey facility, announced in June 2010, is a Zero-Waste-to-Landfill construction project and the new addition will be ZWL upon completion later this year.
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