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February 8, 2012      
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  How Panera Bread is Revolutionizing the Way Restaurants Feed the Hungry
The vision was to create a community model built on sharing, trust, and the desire to treat everyone as an equal. The mission was to create a restaurant where those in need could eat a meal with dignity. Panera Bread is revolutionizing the way restaurants feed the hungry. Hear Ron Shaich, CEO of Panera Bread, speak to the responsibility that brands in corporate America must have in order to move us beyond profit and earnings per share.
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  ALSO THIS WEEK
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  P&G Reduces Plastic With Molded Fiber Packaging
An advanced fiber technology has allowed Procter & Gamble to cut by 57 percent the amount of plastic used in the packaging of Gillette razors. The company partnered with Be Green Packaging, a molded fiber supplier, to develop a new package for its Fusion ProGlide using fiber material made from bamboo, sugarcane, and bulrush. The fiber is processed into a liquid slurry which is then molded into place.
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  United By Blue and Method Turn Ocean Plastic Into a Resource
United By Blue is an ocean-friendly brand of apparel. For every product we sell, we remove 1 pound of trash from oceans and waterways around the world through company organized and hosted cleanups. At each of our cleanups, our volunteers ask us, “What do you do with all that trash?” Until recently, our answer was that we would send it to landfills or recycling centers. But in 2011, Method Soap announced an interest in using recovered ocean plastic in bottles for their cleaning products, and since we’re in the business of collecting ocean trash, our partnership was a no brainer.
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  Kraft Foods Cuts Manufacturing Waste 50% Since 2005
Kraft Foods – maker of brands like Maxwell House, Nabisco, and Oscar Mayer – has reduced its manufacturing waste 50 percent since 2005, according to a release. The company says it’s finding better uses for waste and even turning manufacturing byproducts into new energy sources. In 2007, Kraft began working with global recycling company Sonoco Recycling with a goal of sending zero waste to landfills.
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New Schick Razor Made from Recycled Plastic
Schick unveiled a new razor featuring packaging and handles made solely from post-consumer recycled material. Schick’s Xtreme3 Eco razor uses recycled plastic processed by NextLife. NextLife says the carbon footprint of its resin is 70 percent less than that of a virgin resin and can be customized for use in a wide variety of applications, including consumer products.
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