May 30, 2011      
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Inspiring Stories from Today's Green Business Innovators

Sustainable Brands '11

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Sustainability Standards and Sustainability Creep
In preparing for the Sustainable Brands 11 Conference, in June, I have been interviewing panelists including Ben Packard, VP Global Responsibility, Starbucks; Steve Arbaugh, VP Brand Marketing, Interface; Jennifer Schwab, Chief Sustainability Officer, Sierra Club Green Home, and Bonnie Nixon, Executive Director, The Sustainability Consortium. The subject of our session is emerging sustainability standards, which are defining what sustainability means in every industry, business and product class. I thought I’d share some initial insights. Read More...
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Also this week...

Coke Appoints First Chief Sustainability Officer
newsweek logo The Coca-Cola Company (NYSE: KO) has appointed it first Chief Sustainability Officer (CSO) and created a new global Office of Sustainability in an effort to better integrate ongoing initiatives. Read More...
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Ford Gears Up for EV Launch; Eyes Future of Intelligent Vehicles
newsweek While Ford gears up to launch electric vehicles globally this year, the automaker is also testing prototype “intelligent” vehicles that could improve transportation sustainability. Ford will showcase its first intelligent vehicle this month in several California markets. Read More...
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Kohl’s Achieves Net Zero Emissions
newsweek logo Kohl’s Department Stores reached net zero greenhouse gas emissions in 2010, the company stated in its first annual sustainability report. Energy management and green power purchases allowed Kohl’s to achieve the goal, which was announced in December 2009. Read More...
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Recyclebank Acquires “GreenYour” – A Guide for Sustainable Living
Recyclebank announced the acquisition of GreenYour—a guide for sustainable living this week. The purchase is a key step in the company’s plans to expand outside of their home recycling and energy reduction programs. Read More...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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