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April 29, 2010

News & Tools for Building a Better, Greener Brand

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New Profits from Non-Profits? (Part 2)

The world’s most successful capitalists and corporations are finding new sources of profit and shareholder value where they didn’t expect it – in the global expertise of non-profits and governments. In Part 2 of the article, we will be dicsussing specific examples of successful partnership models - and why they work.


Also This Week...

ConAgra Awards Sustainability-focused Intrapreneurs
ConAgra Foods announced Wednesday the winners of its 2010 Sustainable Development Awards, an internal awards program created to recognize outstanding achievements within the company integrating sustainability into business practices while also sharing best practices across the company. Read more...

WRAPe Certifies First Textile Company – Anvil Knitwear
Worldwide Responsible Accredited Production (WRAP), a third party certifier of lawful, humane and ethical manufacturing practices, has accredited Anvil Knitwear as the first company to meet its new WRAPe certification, an enhanced manufacturing protocol specific to the apparel industry. Read More...

Sappi Launches eQ Tool For Choosing Sustainable Paper
Sappi Fine Paper North America has announced the launch of its eQ Tool, an interactive web-based tool that allows companies to explore a full range of factors about sustainable paper, as well as demonstrates Sappi’s ongoing commitment to sustainability. Read More...

Verizon Makes Maplecroft Climate Innovation Benchmark List
Wireless network company Verizon Communications has been listed on the Maplecroft Climate Innovation Benchmark Index (CII), among 300 of the largest companies in the US, for its efforts in reducing greenhouse gas emissions. Read more...

Staples Advantage Releases Online "Green Guide"
Staples Advantage, the business-to-business division of Staples, Inc., has announced the launch of its new “Staples Green Guide” 2010 online catalog, allowing businesses to use their purchasing power towards sustainability. Read more...

UPS Launches Eco Responsible Packaging Program
The United Parcel Service (UPS) has become the first carrier to provide a sustainability evaluation program for its customer’s transport packaging, along with a logo to be displayed on those that meet program criteria. Read more...

Should Green Marketers Take a Page from Pharma’s Playbook?
With concern over toxic chemicals at an all time high, sustainable cleaning products could be gaining market share through aggressive consumer messaging if there weren’t so many roadblocks in place stopping them. Maybe it is time they started following Pharma’s lead – marketing to health care providers.


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SB10 All Event Pass

SLM Members gain unlimited access to our weekly online learning events and library:

This week:
“Green Chemistry: The Move To A Cradle2Cradle Society”
Leonard Robinson
Federal Liaison
California EPA

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Solution Providers

Susan Burns Measures the Ecological Footprint of Business

Susan Burns, CEO of Global Footrpint Network, outlines how her company's environmental accounting tool, called the "ecological footprint", can help companies assess the impact of their products and business operations through life cycle analysis and how this will bring down our "ecological overshoot".

To learn more about the metrics and measurements that your organization can utilize in determining your ecological impact and differentiating your brand, register for Sustainable Brands '10 today!



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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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