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May 14, 2009


News & Tools for Building a Better, Greener Brand

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Cracking the Green Code: Part 2
What causes consumer behavior? Trying to understand someone's behavior by looking at their surrounding environment is like trying to understand the ocean by looking at a boat. This is the second part of a five part series where John Marshall Roberts, in partnership with strategic marketing firm EcoAlign, provides communicators with a new approach in connecting with consumers to advance the adoption of green products and services. Read more...



Also This Week...

Frito Lay Connects the Farmer to the Chip
In the division’s largest marketing campaign ever, Lay’s Local, Frito Lay is promoting their Made in America claim, and putting a spotlight on the farmers across the country that grow potatoes used in Lay's Potato Chips. The campaign includes national and regional television spots highlighting the farmers, and a tool for consumers to track their bag of chips back to the farm they came from. Read more...

Lacrosse Picks Up END Footwear
Mining and military footwear manufacturer, Lacrosse, has recently announced the acquisition of Environmentally Neutral Design Outdoor, Inc. (END), an athletic performance shoe company focused on sustainable design. Read more...

Burt’s Bees Not Cutting Back in the Midst of the Recession
Natural personal care products company, Burt’s Bees, says now is the time to maintain the buzz with consumers about the “importance of natural personal care,” and not compromise quality for cost. In an interview with Ad Age, the company’s Chief Marketing Officer, Mike Indursky, talks about working with Clorox, and why the recession, though a big problem, is also creating a lot of opportunity. Read more...

Celebrities, Consumer Demand Bring Awareness to GreenIT
Faced with increased consumer demand for digital entertainment, streaming video, and data downloads, 99% of IT professionals feel that it is important for their digital media & entertainment industry-related businesses to reduce their carbon footprint. Despite this, over three quarters of them say the industry is unaware of the benefits and are slow in implementing such changes. Read more...


GE Launches Healthymagination, Invests $6b in Healthcare Innovation
On the heels of its enormously successful Ecomagination campaign, General Electric Co. has launched its Healthymagination initiative - a $6 billion investment built on the global commitments of reducing costs, improving quality, and expanding access for millions of people. Read more...

SAP Acquires Clear Standards To Enable End To End Sustainable Businesses
HMO giant, Kaiser Permanente, has launched two new 30-second TV spots as part of its $50-million, multi-year “Thrive” campaign, which the company says highlights its commitment to diversity and health advocacy. Read more...

Motorola Cell Phone: A Greenwash, or Practical, Steady Steps?
The W233 Renew from Motorola has been marketed this year as the world's first "green" phone. Is this a greener design or not? Read more...






SB09 Conference Buzz

Mark Lee CEO, SustainAbility
What will the global landscape of successful sustainable brands look like in 5 or 10 years, and how can a company best align its brand value with sustainability and make it resilient for the future? Insights can be found in the leading companies like GE, Mark’s & Spencer, Toyota, and Wal-Mart, and in a variety of global emerging brands from developing markets where the sustainability pressures are greater and the responses may surprise us. This talk keys you in to some of the most provocative stories from around the globe, while walking you through the 4 “Bs” that lead to successful sustainable companies. At SB'09, May 31-June 4, once again in Monterey, Mark is back to talk about fairtrade and the future of the American corporation.Read more...




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How to Sustain a Business in Turbulent Times

This is the subtitle of Adam Werbach’s new book “Strategy for Sustainability: A Business Manifesto”, available July 2009. Adam Werbach, Author, Global CEO of Saatchi & Saatchi S and one of the world’s leading experts in sustainability, joins Maria Surricchio to discuss the core ideas in the book. Adam will be sharing more of the ideas in his book at Sustainable Brands 09, May 31-June 4 in Monterey, CA. Read more...

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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2009
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