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September 4, 2008


News & Tools for Building a Better, Greener Brand

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Method's Eric Ryan on Designing a Sustainable Brand

Method Products has made a name for itself designing household cleaning products that are not only green but also cool-looking enough to display above the kitchen counter. At Sustainable Brands '08 this past June, radio host and SLM contributer Betsy Rosenberg scored an inside look at the company's sustainability ethic from co-founder and "chief brand architect" Eric Ryan. Listen now...



Also This Week...

Eco-Regs Blamed for Sketchy Green Marketing Claims
Right back atcha: As government watchdog groups push back on companies' green marketing claims, an Aussie law firm blames vague and confusing eco-advertising on...vague and confusing environmental regulations, the Australian reports. Read more...

GE Campaign Plugs Eco-Benefits of New Frontload Washers
General Electric has kicked off a new marketing campaign highlighting the water- and energy-saving potential of its new line of frontload washers, MediaPost reports. Read more...


New Body Shop Ads Tell Products' Sustainability Story
The Body Shop is rolling out a new advertising push that shares the stories behind its green products, BrandWeek reports. Read more...

Holcim Hires PR Flaks for Green Branding Campaign
Cement manufacturer Holcim has tapped a pair of branding firms to help highlight the company's green building products and services in a new U.S. communications push, PRWeek reports. Read more...


More Sustainable Brands News & Tools...



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Greener Products: Your Ticket to Faster Growth

It's becoming increasingly clear that green product innovation is far from a philanthropic effort - it's a growth platform, especially during slower economic times. By Andrew Winston Read more...

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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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