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Why is VACANT a bad idea? |
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1. People don't buy houses; they buy homes.
2. It is difficult to understand how large a room is when there's nothing in it to use as a reference point. People can't visualize how furniture will fit in an empty space, and if they're unsure, they don't buy.
3. When a room is empty, prospective buyers focus on negative details instead of falling in love with the overall space.
Rather than looking at the flow of one room to another, prospective buyers get bogged down in questions like: Is the drywall smooth? Will those bumps in the carpet come out? Why doesn't the closet have a hanging bar? Why doesn't that molding fit perfectly? Why is the light switch in the middle of the wall?
4. When a house or even a few rooms are empty, prospective buyers may become distracted from the house itself and shift their focus to the homeowners.
Instead of focusing on whether this is the home for them, they may be busy wondering: Is this couple getting a divorce? Has the family left town? Are they selling because they have money problems?
This train of thought can then prompt buyers to begin thinking, "Maybe I can put in a low-ball offer since the seller might be desperate." Definitely not the picture you are trying to paint!
Home staging is about packaging a home to show off its best features and downplay the flaws. You romance the buyer and entice them into making an emotional connection with your house.
So, bring in some furnishings and accessories to add character and warmth to the home. Taking the time for these final details will ultimately translate into a higher return on your investment. |
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Seasonal Staging Tips |
| The holidays are just around the corner and every buyer will be hoping to find the perfect place to celebrate.
1. Set the scene tastefully by lighting the fire and making sure that the fireplace is visible. Arrange the furniture so that the fireplace is the focal point of the room. Never leave a fire unattended .
2. Set the table with the good stuff. Hold back on actual Thanksgiving and Christmas theme items, just let the buyers see where they would celebrating with friends and family, they will fill in the rest of the scene.
3. Set out a bowl of fresh (or faux) fruit in the kitchen, apples or oranges, tis the season. Add a cookbook opened to a seasonal recipe.
4. Be sure to set the thermostat so that it is not cold, you want buyers to be comfortable and take their time considering your home.
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IS IT A TRICK OR A TREAT? |
Putting a property on the market can be a little bit of a tricky situation these days but you can still position yourself and your sellers for maximum success with a little planning.
Treat your sellers to a "Staging Consultation" prior to introducing the property to the marketplace. It is affordable and extremely effective and makes all the difference in the world. It saves the agent and the seller time and money.
You can reimburse the seller for only an hour of my time or for the entire consultation. You can reimburse at listing time or at closing. Sellers don't know what they don't know, you can arm them with the info to set the stage for a faster sale and it is a win-win for everyone.
I have top producing agents who routinely do this and they will attest to the fact that those sellers who work with me have homes that show much better and sell much faster.
I will have the hard conversations with the seller about paint colors, or clutter, or smells, or a needed price reduction. You can remain the good guy ;-)And I can offer the seller affordable packages for hands on staging help as well as staging furniture, lighting, art and accessories.
If they are already on the market and the initial activity has slumped a consultation will pump fresh ideas into the marketing plan and get that traffic flowing again.
Call today for your branded and tailored to your specific offer gift certificates to include in your listing presentation, 704-517-6653. It is the kind of value added service that shows the seller you are all about making that sale happen.
If you are a seller who is in need of a consultation you can reach me at that number as well. My services are very affordable and I have never had a seller regret the time or money they invested. You don't know what you don't know and calling a professional is always the right move.
Happy Sales,
Laura G. |
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Autumn Vacant $taging $pecial |
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So here is your treat! Dig in, it is an incredible value and I will only be able to offer it until my warehouse is empty. Stage in November and get 1 month FREE rent on staging furniture. This is our way of helping sellers during this trying market. Limited offering.
It is a myth that staging is only for the rich, we have something for every budget. Services start at $250.
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Real Estate Investors and Builders |
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Home Staging Helps Real Estate Investors and Builders Maximize Profits
When selling your investment property, are you tempted to leave the house empty? Decorating your house to sell, also called "home staging" or "real estate staging," will help you sell your investment in record time and get top dollar for your home.
According to home staging expert Debra Gould, real estate investors who are preparing to list a home on the market shouldn't skimp on furnishings and accessories in an attempt to save money. "When you've gone through expensive renovations, suffered with delays or extended beyond your budget, it's difficult to stay motivated to the bitter end," says Gould. "It can be tempting to say, 'It's good enough. The paint's dry. Let's put it on the market as is!' This is shortsighted and can cost you a bundle!
It's relatively inexpensive to rent anything you need, and these finishing touches help ensure that you make the profit you deserve for all those costly renovations and repairs."
Imagine it's the Academy Awards. A big star is planning to wear a fabulous designer gown, so she decides she doesn't really need to get her hair done. Does everyone talk about the fabulous gown? Of course not. All they can remember is the terrible hair!
Or imagine a fine painting that's been placed in a frame from the dollar store. Does the painting have the same appeal as it would if it had been framed by a professional? Conversely, have you ever taken one of your child's paintings and had it framed? What a difference it makes compared to how it looks when it's stuck to the fridge with a magnet.
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