ARTA Canada Applauds Air Canada's Enhanced Direct Connect

Faster and More Robust Connectivity Provides
Wider Opportunities and Greater Content Diversification

Toronto, 12 May 2011: Canada's Association of Retail Travel Agents (ARTA Canada) applauded today's announcement that Air Canada has enhanced and released a new version of its pioneering AC2U direct connect API. The latest rebuild leverages XML standards and the Distribution 2.0 shopping, booking, and administrative features espoused by the Open AXIS Group. ARTA Canada, and its U.S. counterpart, ARTA, are allied members of the Open AXIS standards setting organization.

"The enhanced AC2U is welcome news indeed for travel agents, technology companies, distribution systems, and any other party which wishes a more intimate, content-rich, and cost effective way to sell Air Canada and its most complete array of products and services. We are fully supportive of Air Canada's and all Open AXIS carriers' efforts to bring alternative distribution tools into the agency marketplace. We will do everything possible to assist our members and all travel agencies in Canada in better understanding these important new options", said ARTA Canada President Bruce Bishins, CTC.

Bishins participated earlier this week in a review and focus group looking at the graphical desktop which agents might use in a Distribution 2.0 and direct connect environment. He indicated that travel agents were beginning to take greater interest in these tools and that there was far greater appreciation of the expanded content and more efficient booking workflow once agents actually saw and used a "non-green-screen" travel management system.

About ARTA Canada 

ARTA Canada is the largest non-profit federally incorporated professional association of travel retailers in Canada, the members of which consist exclusively of travel agencies and travel agents. In addition to advocating fair and equitable treatment of travel consumers, ARTA Canada represents the commercial and strategic interests of its member travel agencies and travel agents in a variety of national and provincial domains including regulatory and legislative matters, automation, technology, sales and marketing, and distribution.

ARTA Canada is the strategic partner in Canada of the U.S.-based Association of Retail Travel Agents (ARTA). For complete details about ARTA Canada's new $99 membership campaign or to join ARTA Canada, including secure payment on our web site, please visit

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