ARTA Canada Launches Consumer Branding
and Trade Slogan for Members

"Your Best Travel Insurance
is a Professional Travel Agent"

Toronto, 18 January 2010: ARTA Canada announced today that it has launched a consumer brand and identity slogan for exclusive use by its members. The trademark "Your Best Travel Insurance is a Professional Travel Agent" is designed to provides members with a compelling argument as to why consumers should use the services of an ARTA Canada member travel agency, particularly during these challenging economic times.

The branding is also intended to give consumers confidence in using either traditional or online travel purchasing supported by an ARTA Canada member. The slogan design invokes a "seal of approval" metaphor and can be used in print media and brochures, in HTML e-mails, web sites and on stationary, business cards, window decals, and other collateral materials.

"We spent a great deal of time canvassing our members to see what type of branding would best suit their needs and business models. The result is an attractive, convincing, and fresh design with a compelling statement to bolster our members in the marketplace", said ARTA Canada President Bruce Bishins, CTC.

Members may download the graphical components from the ARTA Canada web site (News and Media Centre) in English, French, or a bilingual version by clicking here or at

About ARTA Canada 

ARTA Canada is the largest non-profit federally incorporated professional association of travel retailers in Canada, the members of which consist exclusively of travel agencies and travel agents. In addition to advocating fair and equitable treatment of travel consumers, ARTA Canada represents the commercial and strategic interests of its member travel agencies and travel agents in a variety of national and provincial domains including regulatory and legislative matters, automation, technology, sales and marketing, and distribution.

ARTA Canada is the strategic partner in Canada of the U.S.-based Association of Retail Travel Agents (ARTA). ARTA Canada is the Canadian member of UFTAA, the United Federation of Travel Agents' Associations. To join ARTA Canada, complete details and online membership application and secure payment are available on the ARTA Canada web site at

      ARTA Canada  |  2 Carlton Street  |  Suite 1000  |  Toronto, Ontario  |  M5B 1J3