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ARTA Canada Applauds Air Canada's CEO
Interview Posted on YouTube Focuses on Travel Agency Partnering, Commissions, and Wider Fare Access as Key Paths for Increased Revenues
Toronto, 11 August 2009: ARTA Canada expressed enthusiasm today for Air Canada's ongoing commitment to enhancing its relationship with the travel agency community. In a YouTube-posted interview destined for the carrier's employees last week, Air Canada's President and CEO, Calin Rovinescu, said that improving relations with travel agents was a key revenue-generating objective, along with agency commissions and wider access to all Air Canada fare types.


Click image above for an excerpt of Calin Rovinescu's comments made to Priscille Leblanc, Air Canada VP Communications. For the complete interview, please click here.
"It's pretty amazing and downright fantastic when the CEO of a major airline speaks so positively about travel agencies and their remuneration. We owe a great deal of thanks to Calin Rovinescu and Executive VP & Chief Commercial Officer Ben Smith for keeping the focus on renewed, mutually-beneficial partnering with the agency distribution channel", said ARTA Canada President Bruce Bishins, CTC.
ARTA Canada has come out in complete support of nurturing agency relationships with Air Canada and challenging all travel agencies in Canada to continue to support the carrier.
About ARTA Canada
ARTA Canada is the largest non-profit federally incorporated professional association of travel retailers in Canada, the members of which consist exclusively of travel agencies and travel agents. In addition to advocating fair and equitable treatment of travel consumers, ARTA Canada represents the commercial and strategic interests of its member travel agencies and travel agents in a variety of national and provincial domains including regulatory and legislative matters, automation, technology, sales and marketing, and distribution.
ARTA Canada is the strategic partner in Canada of the U.S.-based Association of Retail Travel Agents (ARTA). ARTA Canada is the Canadian member of UFTAA, the United Federation of Travel Agents' Associations. To join ARTA Canada, complete details and online membership application and secure payment are available on the ARTA Canada web site at www.artacanada.ca/join. |