Now back to custom and dynamic codes. First,
custom QR Codes, what are they? Well, you're looking at one right here. A simple custom QR Code is one that you brand with your logo as we have. I refer to this as simple because it is. We have simply taken a regular QR Code and inserted our logo into it and utilized our corporate colors while maintaining the standard elements of the code. You can further customize QR Codes by using non standard or squiggly lines within the code or you can imbed a QR Code inside of your logo, where your logo surrounds the QR Code. Perhaps practical only on larger media as the code still needs to be a minimum of one square inch for optimal readability. Why do this? Gaining greater exposure for your brand and demonstrating your knowledge and use of current technology used appropriately are both good things.
What about dynamic codes? A dynamic code is one that has been trained by a certified sales trainer to be more outgoing and engaging thereby enhancing the performance of the code. Sorry, I couldn't resist. Actually a dynamic code is one which you can re-point whenever you want, as many times as you want. Meaning, you can change where the code takes the recipient when they scan it without having to change the code itself, pretty useful. You can point it to a video today, a url tomorrow or a text message the next day. Not that I would recommend redirecting it that often without a specific goal in mind, however you could.