ComScore found that, in June 2011, 14 million mobile users in the U.S., representing 6.2% of the total mobile audience, scanned a QR and other 2D barcodes on their mobile device.
Mobio Identity, an international mobile commerce company, has also recorded amazing growth in the volume of mobile barcodes. Between Q3 2010 and Q3 2011, volume has grown an impressive 1400% in QR and other mobile barcodes being scanned through its system.
According to Mobio, the percentage of consumers who added QR scanning capabilities to their phones between Q3 2010 - Q3 2011 jumped 1342%. This jump is attributed to an increasing number of smart phone users becoming knowledgeable about these codes.
Source: Mobio "The Naked Facts: Tipping Point Edition" (Q3 2011)
According to the MGH, by the end of 2010 . . .
- 49% of those who had seen QR Codes had scanned them.
- 70% said they would be willing to do so either for the first time or do so again.
- 62% of those scanning QR Codes had done so multiple times.
Source: MGH "QR Code Use and Interest Survey" (February 2011)
This is where I will stop with the data lest you fall asleep at your desk . The point to be made from this is simply that the adoption of QR Codes is currently growing exponentially and expected to continue as more and more people purchase smart phones. And, keep in mind, the cost of adding a standard QR Code to your print materials or advertising is zero, zip, zilch, nada. The only costs associated with it are on the back end, i.e. the location you are sending your audience to.
The data on QR Codes continues to grow and provides details such as age and gender adoption, income and education levels, common uses and more. As you are perhaps realizing, we have barely scratched the surface on this topic so we will pursue this further in our April newsletter discussing applications in the world of marketing.
*QR Code is a registered trademark of Denso Wave.