|Happy Valentine's Day! I hope you and your sweetest celebrate and do something special.
Last month we reviewed several of our latest unique direct mail applications. Based on the conversations we engaged in, it would appear this information has been very well received. This month I promised to discuss our "Ugly Betty Mailer" along with some other self mailer options. Poor Betty! She gets such a bad rap. She's not really ugly, she's just, well... functional and lacks pizzazz.
However on the bright side many of you probably use or could use something similar to this. As you can see we're talking about a pretty basic yet very effective package, in the right situations. It is comprised of standard # 10 envelope with an oversize window along with a perforated insert and a business reply envelope. This is great for renewals, donation requests, payment notifications, etc.
If you're using this type of product, here's my question. Are you getting the best Betty has to offer? I mean, could she be working a little harder for you? Are you making effective use of color? Have you considered personalization beyond name and address? Are you using well known communication methods that encourage response?