The September sales tax deposit for the City of Ada exceeded $1.24 million, which is an increase of 5.4% from September 2011. The calendar year to date sales tax collection totals over $11 million and represents a growth rate of over 5.6% for the year. Sales tax revenue is continuing to increase and currently exceeds pre-recession year to date revenues. If revenues over the next three months maintain a growth rate of 2.5% from the previous year, the annual sales tax revenue will have exceeded the annual pre-recession revenue for the first time since 2008. 

The unemployment rate for Pontotoc County continues to remain below both the state and national unemployment rates. Pontotoc County has the 7th lowest unemployment rate in the state for counties with a labor force greater than 20,000 employees. Pontotoc County also has one of the lowest unemployment rates in the area with Pottawatomie, Coal, Hughes, Seminole, and Johnston counties all having higher unemployment rates. The size of the labor force in Pontotoc County reached an all time high in July 2012 and July marks the eleventh consecutive month that the labor force has exceeded 21,000. 

The Cost of Living results for the second quarter of 2012 indicated Ada has a composite score of 84.7, which means that its 15% cheaper to live in Ada than the national average. In comparison, Oklahoma City has an composite score of 89.6 and Tulsa is 88.8 for the quarter. Cost of living is an indicator of how much it costs to live, i.e. housing, food, utilities, clothing, medical treatment, and transportation in a particular location. This index showcases how a person could relocate to a community with a lower cost of living and be able to achieve a higher standard of living without increasing their salary. For example, if the average family in the US spends $5,000 a month on expenses, they would spend approximately $4,235 in Ada each month and approximately $4,940 each month in Dallas, TX (98.8). This means the average family that relocates from Dallas to Ada would be able to save over $700 each month on expenses just by relocating.