Why your personal brand is dying on LinkedIn

It is unlikely you'll lose your personal brand in a worldwide realignment or that the CMO of Brand You will suddenly be fired. So now that I've tortured that metaphor, let me put this out there - each day I'm confronted by folks who have recklessly abandoned their most prized asset - their personal brand. Abandoned in a market, despite what Washington or Ottawa says, that has millions of competing "personal brands" vying for attention. Abandoned in a very public, highly visible and very unforgiving way.

I'm talking, of course, about how you market your brand on LinkedIn. The place where "over 150 million professionals exchange information, ideas and opportunities".

Mobile: An Easy Start, Not Easy on Integration

There seems to be a technological and strategic challenge gating the mobile channel from taking hold as a valued and impactful component of the b-to-c marketing mix.  

Here are are few things to look out for... 

"Look beyond the one-time campaign"

In the present scenario maximum number of marketers conduct a mobile campaign once, and then walk away from the medium. This, despite an effort in significant marketing spends and time that is similar to ones where the business has every right to expect long term value and a positive return (like building the company website, or creating regular marketing or email customer communications)

Irina Pafomova, Co-founder Shopitize: Disrupting the UK; Next, The World!    

Irina Pafomova is Co-founder & Company Director of Shopitize Ltd, a company which is currently making waves across all British business sectors with its market disrupting proposition to directly connect consumers with brands they love the most.

The concept is based on four Rs - Receipts, Reports, Reminders, Rewards and is set to revolutionize shopping in the UK and world over. The more people join Shopitize, the more the system learns and the more sophisticated the rewards will become, saving both time and money for consumers and the brands. In short, Shopitize is set to change the nature of how people shop and how brand promotions are conducted.

Understanding the Roles, Responsibilities and Future Opportunities for a Solutions Marketer   

For nearly a decade, we've seen IT and other high-technology companies struggle to make the transition from selling primarily products to creating and selling real customer-centric solutions.

As companies have moved to a more solutions-based business model, there has been a need for a new type of marketing position - Solutions Marketing.   This title first surfaced about 5-8 years ago, and is rapidly gaining momentum as a critical position within the Marketing department of many companies.

Solutions Insights, in collaboration with ITSMA and three other industry associations, recently conducted a web-based survey of professionals who have direct solutions marketing experience.   We were successful in getting 133 surveys completed, representing over 125 companies - most of them, by the way, had revenues greater than $5 billion.

Here are some insights... 

Job Listings on Paulwriter.com 

Watch this space for new job listings on Paulwriter.com every week for mid to senior level marketers. Or post a job here...  

Marketing Head (Field Marketing leader), Emerging markets - Polaris

This position will develop and execute marketing programs to drive demand for Intellect banking solutions in the emerging markets. The countries include India, Indian subcontinent countries, Middle East and Africa (IMEA) managed by IMEA Business Unit. IMEA BU is integral to Polaris product strategy and leadership in Financial Technology space. The position offers exciting opportunities for growth and leadership in the medium to long term 

Apply Now...