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19 April 2012
Issue # 73
| Paul Writer Marketing Booster Shot
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Yo! Every time clients ask for a 'good digital agency' we wonder if there is a solid directory of end-user approved firms as the spectrum of these agencies is so broad. To put an end to the guesswork, we launched a survey to ask you, the experts, to tell us which are the ones you've worked with and how do you measure success. Please share your views at http://bit.ly/HLnpiG and collect a free copy of the findings. I was in Mumbai for LinkedIn's B2B Connect program, which saw their CEO, Jeff Weiner in town. Nice to see company's invest in developing the marketing ecosystem in India. Also happy to announce that Dhiman Mukherji, Director - Marketing Solutions at LinkedIn India will be speaking at the Great Indian Marketing Summit in Chennai on May 5th. He joins an illustrious roster which includes Kamesh Ramamoorthy, COO, Ramco Systems, Haroon Bijli, Head of Online, TCS, Karthik Srinivasan, Head of Communications for Flipkart.com and Abraham Alapatt, SVP and Head Marketing for Future Generali. We also have a special session on reading your customers' mind by Nakul Shenoy, of Beyond Magic, our favorite (and bestest) mindreader! To register please visit http://www.meraevents.com/event/the-great-indian-marketing-summit-2012 |
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Are You Hiding behind a Challenger Brand?
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By Hilton Barbour
|  |  Why are there still very few real examples of true Challenger brands?
In this blog by Hilton Barbour he explores the premise that for many, attaching the moniker "Challenger Brand" to a memo is often seen as commitment enough to the Challenger cause. That extolling your agency to create Challenger brand advertising is your free pass to the Challenger Brand Hall of Fame.
Detailed in this article is a quick "BS filter", a number of simple statements to ask yourself (your client, your Marketing Manager whomever) to see if you're genuinely committed to being or living the Challenger ethos or you're merely hiding behind some cool, provocative language.
Read the blog here... |
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7 Ways to Use Photographs to Support Content Marketing
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By Heidi Cohen - Content Marketing Institute
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Photography is the content marketing darling of 2012. It's the subtext of the recent headlines regarding Facebook's purchase of Instagram and Pinterest's meteoric growth this quarter. In large part, this is attributable to the fact that photographs provide an easy way for people to create and contribute content on social media, helping to reduce the high proportion of lurkers.
Photographs are worth more than a thousand words for content marketers. They're eye-candy that draws readers in. Here are seven ways to incorporate photographs into your content marketing mix and some questions to help you create an effective photography offering:
Get the 7 ways to use photographs in your content marketing mix
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A Paul Writer Survey on Digital Agencies
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| |  Till now we have referred to time periods as BC and AD but the generations of tomorrow will refer it as PG..Pre-google and Post-google. Considering the way social media has invaded our waking hours, every marketer faces the challenge of positioning their brands correctly in the digital space. Identifying an agency or implementation partners who understands this space and can do justice to it, becomes make-or-break for your reputation. It is to crack this code that we have launched a survey to identify digital/online/social media agencies who understand the online world, what marketers look for in their digital partners and, most importantly, what these agencies are good at.
Complete the survey here...
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Mindshare Brand Equity Compass 2012: Awakening to the Moment of Truth
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by ET Bureau
| |  The fifth edition of the Mindshare Brand Equity Compass 2012 was held on March 27 in Mumbai. With 'moments of truth' being the theme of the event, luminaries from the marketing fraternity deliberated over the quintessential factor around consumer growth, leadership, communication and market penetration, including rural markets, through a series of panel discussions and presentations.
Today's ET carried coverage and bytes from the event also features Jessie Paul |
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Job Listings on Paulwriter.com
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Watch this space for new job listings on Paulwriter.com every week for mid to senior level marketers. Or post a job here...
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Enjoy!
Jessie Paul
CEO, Paul Writer
www.paulwriter.com - India's only community for progressive marketers
Visuals sourced with thanks from Flick'r. Acknowledgement provided in the main article.
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