frog and the City  

Accelerated innovation and adoption of ubiquitous computing, mobile devices, and rich sources of data are changing how we live, work, and play in urban environments.  

Increasingly, a digital landscape overlays our physical world and is expanding to offer ever-richer experiences that augment-and in some cases, replace-the physical experience: "The city is the platform, the network, the sensors, and the interface," as frog creative director Rob McIntosh put it in a recent talk.

Don't Do Social - 5 Good Reasons Why  

In many conferences, the favorite audience question is 'Should I be on Social Media?"  And the panel - usually made up of large, successful brands, gives an enthusiastic "Yes!"  

But social media is just another communication channel, and should go through the same due diligence that you did when setting up the website, telephone hotline or PO Box.

In this article Jessie Paul brings out some factors you should think about before taking the plunge.

Marketing Automation Getting VC Attention

Venture capitalists are looking at marketing automation as among the next fruitful areas of investment, a clear indication that both marketing analytics, marketing data mining and content marketing are viewed as key growth areas. Such investments would represent a huge shift in investing priorities among institutional investors and marketers alike.

In the late 1970s and 1980s, enterprise software was applied to back-office functions such as finance, human relations and manufacturing. In the 1980s enterprise resource planning got more attention. But marketing automation generally has lagged behind (with some salient exceptions, such as Omniture, Siebel and Trilogy).

How to Write Blog Posts from a White Paper  

If you're a corporate marketer like me, no doubt you've been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. It's an important part of social media management.

So this week I went back to the white paper writer and asked for a series of short blog posts based on the content in the white paper. This person responded with a good question: How would you like it to read and sound?

Is Facebook the new centre of the Digital Universe?

By Hareesh Tibrewala  

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Associate Manager Marketing at Tavant Technologies: Bangalore, India Role involves Social Media / Digital marketing, Analysts and Media Relations, Brand development, revenue contribution through integrated online/offline marketing campaigns...