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15 March 2012
Issue # 68
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Yo! March in India is the beginning of summer, the exam season, and the end of the fiscal year for most firms. The mornings are cool but the air hangs heavy by noon. There's a sense of expectation, of anticipation. Everyone wants to do something to boost the numbers before the year ends. At the same time, it's a bit late to do much about it :) So, it is prime conference season - a way to productively do something about the year to come. We at Paul Writer are planning our next Great Indian Marketing Summit in Chennai in May. Will keep you posted. And meantime, I'm really looking forward to being a part of this year's Microsoft TechEd in Bangalore next week - the entrepreneur track and the women's track. If you're going to be there, look me up! Have a great week! |
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6 ideas for sifting the mobility chaos
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By Chris Koch
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Mobile applications are a little like vacation snapshots: They are informative, sometimes fun-beautiful, even-but they don't tell a full story on their own. As I discovered during a panel discussion on mobile for the enterprise last Thursday sponsored by the New Jersey Society for Information Management, the state of mobility so far is that developers are running around like Japanese tourists, snapping away at every little slice of life and business activity they see and stuffing it all into app stores without thinking about the bigger picture.
Of course, that's not to say that the unprecedented level of connectedness we are getting with enterprise mobility is a waste. Far from it. Connectedness equals productivity, as we discovered (eventually) with PCs and laptops in earlier times that began just as chaotically as mobile has.
Read the blog here...
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Banish Fear, Embrace Discomfort
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By Hilton Harbour
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Fear, Uncertainty and Doubt (or FUD as pundits phrase it) is a time honored and clichéd advertising approach. Play to those sentiments in a consumer's mind and selling insurance, fire alarms and even diapers is a no brainer. While they can certainly motivate consumer action, they're the death knell of any Planner or Strategist.
From past experience I can tell you that fear is one of the most debilitating emotions that any professional can have. It robs you of focus, direction and, most of all, confidence. Lose any of those and your ability to lead a team or client evaporates.
Read the complete article here...
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Interview with Winner of the 2011 Specsavers everywoman in Retail 'Entrepreneur of the Year' Award: Ann-Maree Morrison, MD, Labels4Kids.com
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by Beth Pitts - The NextWomen Magazine
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Originally trained as a Chartered Accountant, Ann-Maree Morrison worked for a variety of companies including Disney and Kodak before changing direction and launching her own company in 2005.
Like many great business ideas, this one was born from personal need when Ann-Maree, the mother of 3 young boys, grew tired of her boys coming home from school with other children's clothes. Label4Kids produces vinyl waterproof labels for children's school clothing and general items. The judges were impressed with how Ann Maree has created a dedicated following of supporters from across the globe through an active social-media strategy and online forum for parents and families.
The NextWomen Magazine spoke to Anne-Maree about her tips for female entrepreneurs; why it's important to have a good elevator pitch when talking to men; and what it meant to be crowned everywoman Entrepreneur of the Year 2011.
Get the interview here...
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Kotex Uses Stand-Up Comedy in New Content Campaign
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By Christine Dunn - Content Marketing Institute
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Kotex, the feminine care brand of Kimberly-Clark Corp., has implemented an extensive content marketing strategy to get young women to "Stand Up for What's Real," encouraging its community to not only engage on the company's website, but to voice opinions in social forums orchestrated on Facebook, Twitter, Tumblr, Pinterest, Google+ and YouTube.
The campaign, mainly targeted at young women between the ages of 14 and 24, seeks to help women feel unashamed to talk about a topic that is typically taboo. Kotex uses educational content, mixed with videos of female stand-up comedians taking aim at traditional tampon commercials.
Read more about the community development they have done in this case study...
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Job Listings on Paulwriter.com
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Watch this space for new job listings on Paulwriter.com every week for mid to senior level marketers. Associate Manager Marketing at Tavant Technologies: Bangalore, India Role involves Social Media / Digital marketing, Analysts and Media Relations, Brand development, revenue contribution through integrated online/offline marketing campaigns... CFO based in Bangalore, India: Reporting to the CEO. Oversees & supervises financial strategy, planning and forecasts, investment and raising of funds company accounting practices, preparing budgets, financial reports, tax and audit functions. CMO based in Bangalore, India: Job purpose is to lead the business development function and manage new customer acquisition and grow existing customers across geographies, verticals and service lines. Plan for and ensure achievement of strategic revenue objectives for the organization Apply now...
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Enjoy!
Jessie Paul
CEO, Paul Writer
www.paulwriter.com - India's only community for progressive marketers
Visuals sourced with thanks from Flick'r. Acknowledgement provided in the main article.
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