Maharanis of Marketing - An International Women's Day Special   

Each year around the world, International Women's Day (IWD) is celebrated on March 8. Thousands of events occur not just on this day but throughout March to mark the economic, political and social achievements of women.

Not wanting to be left behind on such an important occasion, Paul Writer wants to use this opportunity to recognize our very own 'Maharanis of Marketing'. This recognition goes beyond logic and reasoning, though it goes without saying that these women are successful in their field and have achieved a lot in a short span. We want to crown these special women simply because they are special to us. Each one has been a successful marketer and contributed to the profession in a unique way, adding to the list of extraordinary accomplishments by women in India.

We have our list and we now urge you to add to it your 'favourite' Queen of marketing. This could be someone you have known, worked with or just admire for the extraordinary work they have done. There are only two criterion - one it's gotta be a lady and two she should be a successful marketer in India. Let the coronation ceremony begin...

"...we have used advanced analytics to build loyalty programmes for high value customers and Cross-Sell / Up-sell campaigns" - Interview with Anisha Motwani - Max New York Life Insurance

Anisha Motwani is the Director and Chief Marketing Officer at Max New York Life Insurance.  

As part of our ongoing series on the importance of technology for marketers and the hunt for tech savvy CMOs for the M.IT.R Top 50 list we caught up with Anisha and got her views on how they have used technology in their various marketing programmes.

The Week - Leaps and no bounds  

By Nikita Doval

Marketing Automation, Analytics Big B2B Trends for 2012    

 After interviewing some 200 brand marketers and executives from 10 agencies that work with business-to-business clients, Jeff Ernst, Forrester Research analyst concludes that marketing automation and analytics, mobile devices, and content marketing will be big trends in 2012.

For some, those developments will come as no surprise. The requirement to justify marketing spend by demonstrating return on investment is simply a requirement for B2B marketing executives, hence the heightened emphasis on analytics that offer insight into the revenue implications of marketing activities.

But Ernst also says sales automation tools will be a big emphasis as well, at least in part because the effectiveness of cold calling, email blasts and other outbound marketing activities arguably has declined.

Michelle Bonat, CEO and Founder, RumbaFish: We Are the Neutral "Switzerland" of Social Media  

Michelle Bonat has a track record driving innovative initiatives to success at the executive level, backed by 20+ years of experience spanning marketing, technology, social media, analytics, and finance.

Her current venture RumbaFish develops analytics technology that lets organizations take a methodical and common sense approach to optimizing results from their social media activities.  With RumbaFish, organizations get insights on how social activities are connected to business goals and ROI, along with competitive benchmarking that helps them understand it in relation to their peers. RumbaFish takes organizations beyond the information provided by single provider social networks and listening platforms, seamlessly integrating insights across time, platforms, and types of information. Organizations can also get access to advanced tools that help spot trends and provide market insights - true social intelligence.

Read an interview with Michelle Bonat...  

Lessons from young companies on new-age advertising and promotion both thrifty and effective

Less is more. The rookies of the merchandising world never tire of telling us this - now or then.

Job Listings on Paulwriter.com 

Watch this space for new job listings on Paulwriter.com every week for mid to senior level marketers.

Associate Manager Marketing at Tavant Technologies: Bangalore, India Role involves Social Media / Digital marketing, Analysts and Media Relations, Brand development, revenue contribution through integrated online/offline marketing campaigns...
   

CMO based in Bangalore, India: Job purpose is to lead the business development function and manage new customer acquisition and grow existing customers across geographies, verticals and service lines.  Plan for and ensure achievement of strategic revenue objectives for the organization   

Vice President - Sales and Marketing - Playground Sports India Pvt. Ltd. Position is based in Bangalore, India. Role covers leading the company's efforts in developing the Indian market for sale of sports goods and sport related services online, lead Sales, advertising and coordinating marketing aspects of all other related activities (including online and offline efforts).
This is a significant opportunity to drive the company from start and play a vital role in building Playground's unique concept in India.

Function reports into the CEO and relevant experience of 7-10 years is required. Preference for experience in retail industry and online marketing      

Social Wavelength, a brand of Social PR. Outsourcing Pvt. Ltd. a Social Media Agency, headquartered at Mumbai, India, is looking for various entry-level and mid-management positions.