"Axis Bank FB site has 4.5L followers, the highest amongst banks in the country" - Interview with Manisha Lath Gupta - Axis Bank

Manisha Lath Gupta is the Chief Marketing Officer at Axis Bank, India's third largest private sector bank. She leads the Bank's brand strategy and communication across all product verticals, and all customer touch points. She also drives the digital interfaces of the bank, which includes all websites, internet banking & mobile banking. In addition she drives the Customer Strategy and Loyalty initiatives for the Bank.

As part of our series on Marketers using technology, we spoke with Manisha to get her perspective and share how Axis Bank has used technology in areas of customer acquisition and retention.  

Here are the excerpts from the interview:

"Enabling technologies are empowering customers to play an active role in content consumption as well as content creation" - Interview with Kartik Jain - HDFC Bank 

HDFC Bank was recently ranked No.1 among banks in India for Social Media Practice with the highest interactivity levels across the maximum number of channels.

As part of our ongoing series of interviews with CMOs on the subject of Technology for Marketers we got the views of Kartik Jain, Executive Vice President & Head Marketing, HDFC Bank India. In his current role Kartik is is responsible for advertising, marketing communication, digital marketing and customer analytics for HDFC Bank in India.

He feels that 'collaboration interaction between technology and marketing is a business imperative'

Sanjay Seth is the Vice President - Global Marketing & Communications, for all IT companies in Mahindra & Mahindra group viz. Mahindra Satyam, Tech Mahindra and CanvasM. Sanjay currently heads a team of 50+ core marketing professional globally. He is responsible for Business Enablement Marketing across all Industry Verticals and Competencies including Global Field Marketing, Analyst & Advisory Relations, Direct Marketing, Media Relations and Customer Intimacy Programs.

"Technology was at the backbone of the product offering to help create a new channel" - Interview with Yateesh Srivastava - Aegon Religare   

Yateesh Srivastava is the Chief Marketing Officer of AEGON Religare Life Insurance Company Limited and has 21 years of work experience spanning general  

management, marketing research, advertising, online and digital publishing and marketing financial services.

"Datamatics is able to provide a better and more customized opportunity to capture our targeted and prospective clients for our innovative offerings" - Interview with Ravindra Datar  

Ravindra Datar (Ravi) is currently heading global marketing at Datamatics Global Services Limited (Datamatics). With 16 years of experience in global market research, advisory and strategic & operational marketing Ravi has a well rounded experience in all aspects of marketing.  

We got his views in a Q&A on the use of technology to drive business at Datamatics.

Job Listings on Paulwriter.com 

Watch this space for new job listings on Paulwriter.com every week for mid to senior level marketers.

Vice President - Sales and Marketing - Playground Sports India Pvt. Ltd. Position is based in Bangalore, India. Role covers leading the company's efforts in developing the Indian market for sale of sports goods and sport related services online, lead Sales, advertising and coordinating marketing aspects of all other related activities (including online and offline efforts).
This is a significant opportunity to drive the company from start and play a vital role in building Playground's unique concept in India.

Function reports into the CEO and relevant experience of 7-10 years is required. Preference for experience in retail industry and online marketing      

Social Wavelength, a brand of Social PR. Outsourcing Pvt. Ltd. a Social Media Agency, headquartered at Mumbai, India, is looking for various entry-level and mid-management positions.

Marketing Executive for OnTrac based in Bangalore and responsible for executing marketing strategy and plans as well as supporting the sales team. 

Social Media Executive - Trivone Digital Services is looking out for social media professionals with about 3-5 yrs experience managing brands based in Mumbai, India.   

Content Writer for Barry Wehmiller International based in Chennai. Role involves assisting with content creation for company case studies, brochures etc and developing content for  branding and PR initiatives