"A significant share of our marketing budget is technology driven." Interview with Mohit Hira - NIIT Ltd.  

As part of our ongoing series on the Importance Technology for Marketers and the CMO-CIO alignment we caught up with Mohit Hira - Chief Marketing Officer - Career Building Solutions at NIIT Ltd on the initiatives that marketing has taken to engage with their customers and build a learning and development community using technology.  

Here are the excerpts from the Q&A

IBM Connect 2012, Social Business, India - Event Update

Paul Writer is the Knowledge Partner for a very interesting event in March 2012 - IBM Connect 2012. IBM Connect is for forward-thinking business leaders who turn the opportunity that comes from being a Social Business into measurable business success. An evening to celebrate the collaboration of CIOs and CMOs who have partnered to gain market share and revenue growth to co create for their brand - a toast to the collaborative partnership of CIO & CMO.

A flagship event to bring to light the suite of collaboration products that IBM offers across categories of - Messaging & collaboration, Social communications, Online collaboration services, Social software, Portals and mashups and Mobile software.

This event will celebrate not only the great success stories of collaboration between Marketing and IT but also unveil the M.IT.R Top 50 (Marketing and IT Recognition) HOT 50 list for 2012.

Here is an essay by Tim Leberecht with his views and take aways from this year's WEF, which gives, as always, a unique and interesting perspective.

"... the Annual Meeting in the luxurious Swiss ski resort remains the "the world's most exclusive gathering," and it is hard not to be star-struck by a cast that this year included the likes of Bill Gates, Timothy Geithner, Christine Lagarde, David Cameron, Angela Merkel, the CEOs of most Fortune 500 companies, our very own Doreen Lorenzo, the president of frog, and - yes - Mick Jagger.

This year's theme was The Great Transformation (borrowed from Karl Polanyi's seminal 1944 book), inspired by the urgent need to explore new models of leadership and value-creation in the wake of a fundamental (identity, confidence, moral?) crisis of capitalism (sovereign debt crisis, lack of trust in business, growing inequality, etc.)."

Key Account Management: Marketing's Impact. An Interview with Bev Burgess

Solutions Insights interviewed Bev Burgess, a B2B services growth specialist, on the topic of marketing's role in Key Account Management (KAM) programs.   

Bev is Director of UK-based consultancy The Capsicum Group, and a recognized expert in the process of applying strategic marketing insight to grow key accounts.  She has assisted many technology-based corporations across Europe successfully implement an account-based marketing (ABM) model.

Whether driving account research, helping expand engagement with key customer executives or driving the adoption of complex solutions, Bev's feedback and experience certainly support the research findings that marketing is essential to the success of KAM programs.

The Essential Guide to Meta Descriptions that Will Get You Found Online

If you think meta descriptions are no longer important, this post may change your mind. In fact, with the rise of social media, they are more valuable than ever.

Linda Cheung, Founder Cube Social: From Facebook Novice to Social Media CEO

"I didn't want to assume what businesses wanted so I went out and asked. The overwhelming answer was new ways to win business."

In late 2009 Linda Cheung was about to leave Morgan Stanley to start her own business. At the time she had less than a dozen connections in LinkedIn and had never used Facebook or Twitter. Today, she's CEO of CubeSocial, a software development company all about winning business through social media, recently selected as a "Top 20 Start-up" of 2011 by entrepreneur magazine Startups.

The NextWomen Magazine talked to Linda about why start-up life isn't for everyone; about her aspirations for 2012; and how a random tweet led to her company's first breakthrough.

Job Listings on Paulwriter.com 

Watch this space for new job listings on Paulwriter.com every week for mid to senior level marketers.

Social Wavelength, a brand of Social PR. Outsourcing Pvt. Ltd. a Social Media Agency, headquartered at Mumbai, India, is looking for various entry-level and mid-management positions.

Marketing Executive for OnTrac based in Bangalore and responsible for executing marketing strategy and plans as well as supporting the sales team. 

Social Media Executive - Trivone Digital Services is looking out for social media professionals with about 3-5 yrs experience managing brands based in Mumbai, India.   

Content Writer for Barry Wehmiller International based in Chennai. Role involves assisting with content creation for company case studies, brochures etc and developing content for  branding and PR initiatives

Digital Marketing Manager for GlaxoSmithKline Consumer Healthcare Ltd. Based in Gurgaon, Haryana, India. The Digital Marketing Manager (DMM) will be responsible for setting up the Digital Marketing function for the company