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"Tech allows me to derive ROI much faster." Interview with Shivnath Thukral of Essar Group
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By Jessie Paul
|  |  As part of our series of interviews on the Importance of Technology for Marketers we spoke to Shivnath Thukral - Group President-Corporate Branding & Strategic Initiatives - Essar Group. He talks about how technology is not only an enhancer but a driver for their company. The collaboration of IT and marketing and some of the challenges faced. "I think the next level of marketing for a B2B corporate like us is using social media more effectively. How can we generate more value through micro-blogging, how can we be a more important player in the community; these are questions that we need to answer." Get the entire interview here... |
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Participate in a Solutions Insights Survey
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This is a survey about solutions marketers - people who do marketing solutions. 'A solution is defined as a combination of products and/or services with intellectual capital, focused on a particular customer problem and driving measurable business value.' If you are directly involved in Solutions Marketing, or you are familiar with the Solutions Marketers in your company, we urge you to take this one-of-a-kind study on perceptions and attitudes of Solutions Marketers The survey should only take about 10 minutes to complete, and your reward is that we'll send you an exclusive report on the findings that won't be available to anyone else who isn't a direct participant.
Click here to take the survey
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The Online Marketing You Need to Kick Start Your Business
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by Sarah Evans - The NextWomen Magazine
| |  As a start up, it can be difficult to know where to begin when it comes to marketing your business online. If you've managed to secure investment then your marketing will be a whole lot easier as you can work with specialist companies who can manage your marketing for you. If however, you are looking for investment then raising your company's profile online is vital to both finding new customers and also gaining the interests of potential investors. Marketing online is much more cost effective than traditional offline marketing as it's far easier to reach a large number of people and engage with them. As the costs are lower, this also means there's less financial risk involved in online marketing. Time is the biggest expense for marketing online so this article is designed to ensure your company is starting off on the right foot and that you're putting your time and energy into the most effective online marketing channels.
Read the entire article here... |
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Paul Writer is Knowledge Partner for IBM Connect 2012
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| |  Paul Writer is the Knowledge Partner for a very interesting event in March 2012 - IBM Connect 2012. This unique event is a first of its kind effort to celebrate the collaboration of CIOs and CMOs in India. The poll to invite nominations for this recognition - M.IT.R Top 50 (Marketing and IT Recognition) is already drawing a lot of attention. Be sure to check it out on our homepage www.paulwriter.com and fill out the survey also available here. Also, watch this space for more on the event.
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How to Join the Ranks of Best-in-Class Content Marketers
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by Stephanie Tilton
Content Marketing Institute
| |  What sets best-in-class marketers apart from average marketers? For starters, the best content marketers spend more, align with the buying cycle, and secure executive buy-in, according to the B2B Content Marketing: 2012 Benchmarks, Budgets & Trends report, published by the Content Marketing Institute (CMI) and MarketingProfs. In this article there are a few more options for going from average to marketer par excellence Read the article here...
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The Hindu: Pull in your Customers
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by Staff Reporter
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TiE Coimbatore Chapter recently organised a lecture on 'Frugal Marketing' where Jessie Paul spoke on the 'Push' and 'Pull' methods of marketing.
For many companies a good percentage of their sales come from the 'Push' method. It would be better if they had the 'Pull' method.
Read the complete article...
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Job Listings on Paulwriter.com
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| | Watch this space for new job listings on Paulwriter.com every week for mid to senior level marketers. Marketing Executive for OnTrac based in Bangalore and responsible for executing marketing strategy and plans as well as supporting the sales team. Social Media Executive - Trivone Digital Services is looking out for social media professionals with about 3-5 yrs experience managing brands based in Mumbai, India. Content Writer for Barry Wehmiller International based in Chennai. Role involves assisting with content creation for company case studies, brochures etc and developing content for branding and PR initiatives Digital Marketing Manager for GlaxoSmithKline Consumer Healthcare Ltd. Based in Gurgaon, Haryana, India. The Digital Marketing Manager (DMM) will be responsible for setting up the Digital Marketing function for the company Apply now...
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