|
|
 |
|
20 Jan 2012
Issue #60
| Paul Writer's Marketing Booster Shot |
| |
Yo!
Woohoo! The year is off to an exciting start for us. We're knowledge partners for IBM's Connect program (March 1, Mumbai) which seeks to recognize marketers who use technology for business. Get involved by answering this 5 min/5 question poll on technology for marketing. You could be in the first ever Marketing & IT Recognition Hot 50 (M.IT.R - Hot 50) We were privileged to interview former race car driver Matthew Marsh who is now a marketer himself on the future of F1 in India. And I'm off to Coimbatore next week to address the TiE members there on my favorite topic - Frugal Marketing. Paul Writer completes two years on Jan 27th - thanks to all of you wonderful people for making this an amazing journey!
|
|
|
Future of F1 in India: Matthew Marsh - VP - Just Marketing International
|
|
by Paul Writer
|  |
"It's been 35 years since I first watched the start of a Grand Prix but it still gives me the same buzz"
Formula 1 came to India in 2010, and to find out more about its potential for marketers we were excited to connect with Paul Writer Community member and one of Asia's best known motor racing personalities, Matthew Marsh (marketers are so cool, no?) His successful career on track included being the first driver to represent Hong Kong in the Le Mans 24-hours and to score an FIA World Championship point. He now works on the commercial side of the sport directing business in Asia for Just Marketing International - JMI - a specialist marketing agency of which WPP in part-owner.
Get the complete interview here...
|
| How an MBA Changed My Perception of Marketing - A Blog |
|
By Sumit Sood - on Solutions Insights
|
|
Solutions marketing is not just about marketing tangible products, but also services and a customized experience. The official definition of a "solution", in the context of B2B businesses, is a combination of products and services that focuses on a particular customer problem and in the end provides measurable business value for customers. Though this type of marketing is more suited for a B2B environment, the principles of marketing solutions can also be applied in a B2C context.
Read this interesting blog on solutions marketing and its application in approaching all areas of marketing.
|
|
Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps
|
by Pam Didner - Content Marketing Institute
| |
With most well done web commercials, one may vividly remember the story, the actors, and even the last minute twist, but usually are unable to recall the brands.
Then there is the added challenge of how to create global content with minimal localization and translation while taking into account local needs.
Here are 5 great steps that will help to create a video that ensures brand impression and a global to local communication. - The 5-Step Brand Content Solution: Identity to Broadcast
Get the complete article here...
|
| | Paul Writer is the Knowledge Partner for an exciting program at The Hyatt, Mumbai on March 1 - IBM Connect 2012. This unique event is a first of its kind effort to celebrate the collaboration of CIOs and CMOs in India, and recognize tech-savvy CMOs.
We're researching how marketers use tech - take 5 minutes to answer 5 questions here . You'll be included in our report, your views will appear on our site, and you and your CIO might qualify for the Hot 50 list - Marketing and IT Recognition( M.IT.R 50)
|
What's Big for CMOs in 2012? - A Study |
by Paul Writer
| |
2012 promises to be an interesting year - elections, uncertain economics and of course an ever-evolving customer. To understand better what is likely to be big for marketers this year, we ran a poll as well as collected insights from senior marketers.
Will 2012 be different for marketers? As per the 189 who responded to our poll, yes.
In order to get an expert's view of 2012, we asked CMOs to tell us, in their own words, what they thought was going to be big this year.
In case you missed it in the last issue, here is a compilation of all results and viewpoints that you can download
|
Job Listings on paulwriter.com |
| |
Paulwriter.com has some key job listings in the field of marketing for mid to senior level marketers.
Content Writer for Barry Wehmiller International based in Chennai. Role involves assisting with content creation for company case studies, brochures etc and developing content for branding and PR initiatives
CMO for a fast growth, pre-IPO well-funded IT services firm. The role will include managing external agencies such as PR and design as well as handling an in-house team of marketers. The job is located in South India.
Digital Marketing Manager for GlaxoSmithKline Consumer Healthcare Ltd. Based in Gurgaon, Haryana, India. The Digital Marketing Manager (DMM) will be responsible for setting up the Digital Marketing function for the company
Lead Consultant for Paul Writer based in Bangalore, Karnataka, India. Paul Writer is looking for a very capable individual who has previous experience in creating and managing marketing plans either within an organization or a marketing agency.
Apply now...
|
|
|
|
| | |
Best Regards,
Jessie Paul
CEO, Paul Writer
www.paulwriter.com - India's only community for marketers
3000+ members | 50+ contributors | 250+ articles
|
|
|
|
|
|
|
|
