Nita Kapoor - Executive Vice President, Marketing and Corporate Affairs, Godfrey Phillips India Ltd shared her viewpoint on socially responsible branding in a conversation with Jessie Paul.  

Here are some excerpts which give a perspective on how brands gain from social associations and where it doesn't work. Should brands go for this concept and how it is different from CSR.  

Plus Paul Writer's take on this subject and why responsible branding hasn't worked the way it can.

Read on... 

At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we're wired for body language.

But in the digital age we have fewer opportunities to connect with our audiences on a personal level. We increasingly use online presentations, webinars, and meeting tools, which often fail to capture the body language and personality of the speaker.

The result? They fall flat, failing to take full advantage of the power of personality and storytelling that a good presenter offers to a live audience.

So what's a content marketer to do?

Here are 5 tips on how to inject personality into your online presentations.

Interview with Simone Barratt - President of Global Marketing Agency, e-Dialog   

Simone Barratt was recently named as President of global marketing agency, e-Dialog Inc, having founded the UK branch of the company in 2000. She is responsible for growing the UK company from a start-up to working with high profile brands such as British Airways, Boots, and Nintendo.

With over twenty years experience in marketing, Simone has played a key role in building e-Dialog's reputation as the leading email marketing services provider in the UK. Recognized as an industry thought leader she has represented the email marketing industry on behalf of the DMA in Brussels, presenting proposals that have contributed to the formulations of the latest EU legislation.

Click here for the complete interview.  

The search for funding is a major concern for many start-ups but your website could be bringing in cash for you whilst you're hunting for investment.  

Website copywriting is one of the major resources you need in order to make your business a success online as it helps improve search engine optimisation and helps to convert your website visitors into customers.

However, copywriting is often one of the last areas of a website to be completed as business owners often choose to spend more of their budget on their website design rather than on copywriting.

If you want to write your own website content but don't know where to start then this five step plan will ensure your content is selling your products or services for you 24/7.

Read more

 Click here to download your copy.