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22 Dec 2011
Issue #56
| Paul Writer's Marketing Booster Shot |
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Yo! As a special Christmas prezzie we've compiled a "Best of Demand Generation" eBook. We also have a piece by ITSMA on best tips and tricks for demand generation. I believe that technology will play an increasingly important role in marketing. In this issue we have Gundeep Singh Sandhu of Aprimo talking about the role of marketing integration in a CMOs toolkit. Paul Writer has a soft corner for women entrepreneurs (obviously!) and we're happy to partner with The Next Women Business Magazine for global business content with a diverse perspective. Our last issue on what marketers think is big in 2012 generated quite a bit of offline dialogue. Most of it was around whether organizations are ready, structurally, to deal with an increased focus on social media. Will we not need to be more transparent? Responsive? Real-time? Responsible? Answer, in my view, is yes, yes, yes, yes. I'm off to sunny Oz to celebrate Christmas and the New Year, I hope that you all have a chance to catch a break too. Next year promises to be exciting and interesting and it's always good to rejuvenate and refresh before the action begins. Warm wishes for a Merry Christmas to those who celebrate it.
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| Best of Demand Generation 2011 - Download your copy! |
By Paul Writer
|  | Get your hands on the top articles on how to improve your demand generation efforts, handpicked from www.paulwriter.com and compiled for your convenience.
Registered members can download a copy of this collection on subjects ranging from lead generation, website conversions to qualifying leads and driving results.
Click here to download your copy. |
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New Marketing Opportunities For Tech Companies
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by Faith Brewitt
| | In this post Faith Brewitt brings out how most campaigns are more male skewed and how few companies focus their efforts at women-owned businesses in particular. This is probably because conventional wisdom states that tech is a male-dominated industry. And while that still may be true within technology companies, the customers that tech companies want to sell to are increasingly women.
Read on for more insights on the new marketing opportunities for tech companies.
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Interview with Gundeep Singh Sandhu - Country Manager, India of Aprimo Integrated Marketing Software
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By Jessie Paul
| | Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo's Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organizations, get control of budget and spends, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment.
In an email interview with Paul Writer, Gundeep Sandhu says that the top challenges facing marketers are integrating & tracking multiple channels, doing more with Less, accountability & measurement, being able to control messages in light of social media, and keeping up with social media.
Click here to the complete interview. |
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Three Golden Rules of Frugal Marketing - The NextWomen Magazine interviews Jessie Paul
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by The Nextwomen Magazine
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The NextWomen Dell Women Entrepreneurs Network interviews Jessie Paul, author of the book No Money Marketing, Founder & CEO of Paul Writer, India's premier B2B marketing hub.
Click here to read more about how it feels to be a tech entrepreneur in a BRIC country; golden rules of frugal marketing; and how entrepreneurs can increase their online presence.
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| Lead Generation High Performers - 7 Lessons from the Best |
By ITSMA
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Generating demand was one of the top priorities for marketers in 2011. ITSMA has put together 7 lessons learned from the best in this deck. It covers the priorities of B2B Marketers, the current Lead Generation Trends and the Best Practices of Lead Generation High Performers.
ITSMA conducted a Lead Generation Practices Survey to find out what the top performers are doing differently and the outcome were these 7 lessons...
Click here to read more.
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Best Regards,
Jessie Paul
CEO, Paul Writer
www.paulwriter.com - India's only community for marketers
3000+ members | 50+ contributors | 250+ articles
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