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7 Nov 2011
Issue # 51
| Paul Writer Marketing Booster Shot
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Yo!
The festival season is fully upon us. India as a country seems to stop working from October till the new year. Except for entrepreneurs of course :)
It is also the awards season, with various publications and enterprises offering awards for fast-growth, most promise etc etc. What's your view? Which are the awards that you think have the most clout? (Apart from the ones we give out, of course!)
We've been talking about pricing recently. What's the maximum price difference between a value product and a premium one that is still credible? At what point does a product appear "too good to be true"?
This week sees the NASSCOM Product Conclave in Bangalore. I'm glad Avinash Raghava and the good team over there are nurturing a product culture in India, which will, I hope, eventually lead to more brands from India. I'll be there on 9th - if you're there, say Hi!
Happy Reading!
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7 Basic Content Marketing Principles for the Corporate Marketer
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By Nate Riggs
|  |  If you ask most business owners if they would consider their company to be a publisher, the answer would be a quick "no." If you're a restaurant or retail shop, publishing is not really your business. Or is it?
Companies like Starbucks or Hubspot, which have exploded as a result of their content marketing efforts, look at their content as a mission-critical part of their businesses and, in some cases, a potential revenue stream. Because they're willing to sell some of their content, they're also willing to make deeper investments in producing that content.When you're planning your content to market your business, don't forget to consider how your brand can potentially sell some of the content you create.
Click here to read the other content marketing principles for the corporate marketer. |
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Six Essentials for Engaging Senior Customer Executives
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| By Sean Geehan | | 
Like innovation, the word engage is overused in the business world and means different things in different companies. Engagement means the ability of a B2B company to bring the decision makers within their top accounts into their organizations in an ongoing, collaborative, and advisory fashion. Engagement means executive customers are talking to your leadership team directly and without filters. They are actively involved in the development of your products and services and your strategic, marketing, and sales planning processes. Engagement means that executive customers are invested in your success. In short, they are an extension of your team.
Many B2B companies have programs and initiatives that purport to build engagement with executive customers. However, they are less than successful because they do not meet the criteria of world-class B2B engagement. Read on.
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What CFOs Expect from Their CMOs
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by Christopher Koch
| |  What would a CFO expect from a CMO in a B2B organization? Mike Sullivan, a CFO for an information security solution provider, in conversation with ITSMA, expects the CMO to develop a proven strategic plan that's consistent with what the business is trying to do and with the sales model that we employ.
He believes that everything can be measured but suggests that one has to make sure that everyone understands what the numbers mean and what should define success.
And when quizzed about how much experimentation CMOs should be doing to try to improve results, he added that he would like his CMO and his or her team to spend 80% of their budget money and time on programs that are proven to be successful and another 15% to 20% on programs that are new or trying something different to get the word out there.
Click here to read the complete interview.
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By Appu
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All the eulogy in the world has been exhausted. Post Steve Jobs, it is time to think what happens next to Apple. Sure, Steve would have wished to run apple from the grave yard or make a third coming. Alas, there are certain things even Steve Jobs cannot do.
Steve is being hailed as the Thomas Edison of our times. Will Apple be one of the companies that was built to last? Or does the death of Steve Jobs mean the demise of apple has begun?
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Enjoy!
Jessie Paul
CEO, Paul Writer
www.paulwriter.com - India's only community for B2B marketers
2500+ members | 50+ contributors | 250+ articles
Visuals sourced with thanks from Flick'r. Acknowledgement provided in the main article.
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