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16 Sep 2011
Issue # 47
| Paul Writer Marketing Booster Shot
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Yo! After the euphoria of pulling off The Futurist CMO, we're getting back to business. And how! New clients ramping up - very exciting, very hectic! Love it, more so because each is so different and we get a flavour of so many different industries - real estate, construction technologies, and IT. I haven't commented much on recent marketing developments like the #anything4jetta ad (which seems to be developing a life of its own on Twitter as a popular office timepass!) or the new www.wipro.com site or ...but I'll be back next week. This week we have a roundup of media articles on the future of marketing. And, yes, we're mentioned in them :) We also have a link to the online version of our NDTV Profit segment on All About Brands. Enjoy! And finally, a shout out to our very own Padmaja Nagarur, who is acting in a play this week, Robi's Garden. If you're in Bangalore visit and cheer. She's the curator of paulwriter.com and responsible for much of the great content you see on it. Happy Reading! |
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| NDTV Profit: The Futurist CMO Conclave
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Shruti Verma from All About Brands, NDTV Profit's popular show on brands, was at The Futurist CMO and put together a special segment on the Conclave.
View online to relive the excitement of the meeting of 100 CMOs. |
| Exchange4Media: Digital has to become mainstream for brands to survive
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| |  Exchange4Media's Ashish Singh covered the Futurist CMO's proceedings which had marketers come together and debate about not just the importance of digital but various means by which they plan to incorporate it to their benefit.
Rahul Saighal (Aircel) believed that digital has to become mainstream if brands want to survive in today's scenario. Sanjeev Kapur (Citi India) talked about measurement of effectiveness of marketing through non-traditional media and how he foresees marketing becoming extensively data driven five years from now.
Nita Kapoor (Godfrey Phillips) added that digital was indeed the way forward, but it needn't be beneficial for all businesses. Asha Gupta (Tupperware, India) elaborated on how focusing on people will get the product to sell itself.
Click here to read the entire story.
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| The Hindu Business Line: The Future of Marketing
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| |  Mahesh Murthy, founder and CEO of new age advertising firm Pinstorm, says marketing in the age of digital is a bit like being inside an air traffic control room.
He paints a scene where marketers are bunched over computers watching news and events on their radar screens and based on whatever is trending, take instant action, deftly changing flight paths, swerving here, zooming in there.
The imagery evokes an instant connect with Tim Leberecht, CMO of Aricent Group, for whom smart brands of the 21st century are super-flexible organisms.
In a highly connected world through nearly a 100 billion devices, he says a smart brand has to be multi-polar with several centres of gravity. "There is no room for strategy - it's the tyranny of now that rules". He, incidentally calls himself Chief Meaning Officer!
Click here to read the entire story by Chitra Narayanan about how 'The Futurist CMO Conference' in Gurgaon brought together a motley bunch of marketers to crystal-gaze and debate on the new marketing path.
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| Times of India: Click online to get inside view on your company
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| |  The last time, Atira, a software engineer with one of India's growing software firms, wanted to complain about certain things she did not like about her workplace, she raised her concerns at an employee discussion forum within the company.
But the next time she wants to raise a similar issue, Atira, 23, says that she would choose glassdoor.com instead. A growing number of websites like glassdoor.com, insidebuzz.com and salary.com, where employees --even prospective ones -- can post their complaints, discuss salary details , lodge interview questions and even rate their managers, are gaining in popularity.
While many of them monitor employee discussions on social networks and blogs, companies from the IT, travel and hospitality and financial services sector are beginning to track sites such as glassdoor.com" , says Jessy Paul, CEO of Paul Writer Strategic Advisory and former Chief Marketing Officer at Wipro. "Even better, companies like Jet Airways, Kingfisher Airlines and Caf? Coffee Day not just monitor employee conversations, but they also take necessary steps and respond back to their employees," she adds US-based glassdoor.com, where nearly 200 Indian firms have so far been reviewed and rated on a scale of one to five, 20% of the traffic comes from India and the UK. Click hereto read the entire story.
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Enjoy!
Jessie Paul
CEO, Paul Writer
www.paulwriter.com - India's only community for B2B marketers
2500+ members | 50+ contributors | 250+ articles
Visuals sourced with thanks from Flick'r. Acknowledgement provided in the main article.
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